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An Introduction to Black Hat SEO

Hubspot

They want people to have a great search experience and ensure the results they provide do not include spam. It can lead to being wiped completely from search results or gaining a lower position. This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Link wheels can be visualized like a wheel with your main web page in the middle connected to “spokes” that represent backlinks from other websites. Although link wheels can be categorized as “white hat” blog networks, they’re still technically blog networks. Link wheels can be a legitimate, strategic, long-term strategy.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Ultimately, this is why we can’t have nice things in the SEO space.". So, in this case, avoid anchor texting and link spamming your guest post. We can understand if there''s some hesitation to have guest posts featured on your blog in the wake of Cutts'' comments. Some Tips to Protect Yourself. Only accept unique content.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. not an SEO expert) can understand, and then provides actionable next steps. You can place your CTA in the highest-traffic pages to increase your conversions.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

I want you to read this guide so you can have your mind blown. Outbound, or external links, are hyperlinks that point from your domain to some other website. Second, outbound links can help you build influence online. Third, there’s evidence that external links to authoritative domains can boost your Google rank.

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A Brief History of Search & SEO

Hubspot

September 1997: Google.com is registered as a domain name. It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. But it also began to give PageRank to Twitter profiles that were linked to with some frequency.

SEO 28