Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. Multiple domains require more work and more expense.

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3 thoughts on Marketo’s domain outage this week


If you hadn’t heard, they somehow let their domain expire. One interesting part of the story is the good samaritan who leapt into action and paid their domain renewal fee. This was a rough week for the folks at Marketo.

International SEO 101: Which Domain Structure Should You Use?


One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. Domain Architecture Options.

4 HubSpot Sidekick Replacements for Email Tracking and Lead Generation


For a long time, HubSpot’s Sidekick was the go-to email tracking software for salespeople. In 2016, HubSpot announced the rebranding of Sidekick to HubSpot Sales, which was bundled as part of the HubSpot CRM and Sales product suite. While having little impact on those already using HubSpot’s CRM, this greatly impacted businesses using Sidekick alongside another CRM or users who did not use a CRM at all. It’s a very simple process to replace HubSpot Sidekick.

Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains


For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. What are domain names worth?

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment


So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. I don't know about you, but I barely print anything anymore.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment


Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical. Check our the HubSpot Summer Startup contest here: 3) Rethinking How Social Media and PR Work Together.

The 28 Best Miscellaneous Online Tools for Marketers


Domain Names and Web Hosting. Search for availability of domain names across domain extensions. Easily register or transfer domain names, add email and website services with one click, and investiage new naming options ” — HubSpot. HubSpot.

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How the HubSpot CMO Screens for Top Marketing Talent


At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Domain expertise can also be important.

What Marketers Should Know About Google's Latest Announcements [HubSpot TV]


This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week's episode of the Marketing Update on HubSpot TV. Domains. domain , which removed every website using that domain from all Google search results.

Four Expert Local SEO Guides


The Ultimate List: 50 Local Business Directories by HubSpot. Search Engine Optimization (SEO) Amanda DiSilvestro Amy Nokinsky best local SEO directories Eric Vreeland HubSpot local SEO guides Miriam Ellis

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6 Reasons a Blog Should be the Center of Any Social Content Strategy


And presuming that blog is hosted on your company domain (e.g. According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages.

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Five Steps to Implement a Championship Link Building Strategy


Using Site Explorer , the tennis club was able to determine that TennisNow had an Ahrefs Domain Rank of 53, which meant any backlink pointing to their website in the “Author” section would be extremely valuable for their SEO strategy. Guest post by Jason Parks.

The Ultimate List: 57 Online Local Business Directories


Backlinks -- also known as inbound links -- are crucial to your company website's domain authority. With that in mind, we've put together a list of the biggest and most important business listings sites today (based on Domain Authority gathered from Moz Link Explorer in May 2018).

Best Cool SEO Tools of 2011


HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.

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Inbound Marketing the Way God Intended


and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Image via Wikipedia.

Unriddled: The Tech News You Need, Explained


Allow us to introduce "Unriddled" -- the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. HubSpot NewsHello, everyone. Welcome to Wednesday. This week, we've got stories from Google, Amazon, Instagram, and more.

Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need


Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

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because you can't beat free marketing training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

Best Business Blogging Tips of 2009, Part 2


Marko Saric presents a huge collection of tips for maximizing business blog success, ranging from the basics (get your own domain name, think of a catchy title, be SEO-friendly) to the less obvious (make your blog tough to hack, “declutter&# your blog, don’t make assumptions about your readers, and include a media kit for potential advertisers). 5 Simple Tips for Creating a Content Culture at Your Company by Hubspot’s Inbound Internet Marketing Blog.

How to Use WordPress: Ultimate Guide to Building a WordPress Website


You also have to download your WordPress software, buy a domain name on a third-party site, and manage your server. You have to purchase and set up your own domain name, upload and install all of your custom plugins and themes, edit your website’s code, and manage your website’s security.

The Easy Step-by-Step Guide to Creating a Website


Get a domain name and web hosting. Get a Domain Name and Web Hosting. One of the easiest ways to appear illegitimate as a company is to shirk on paying for a domain name. You’ll need to choose a domain name as similar as possible to the name of your company, but with over 1.8

How to Improve Email Deliverability [Infographic]

Cody Ward

Keep your from address and domain name consistent. Ensure links and image paths are from reputable domains. Click here for more email deliverability infographics by HubSpot.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. Hubspot Marketing Grader.

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International SEO: How to Optimize Your Website for Other Countries


Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Types of Domain Structure. generic top-level domain -- also known as the gTLD.

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Anchor Text: The Short & Sweet Guide


Inlinking with clear, concise, and relevant anchor text can reinforce the topical connection between certain posts in Google’s eyes and help all of those posts rank better,” says Braden Becker , HubSpot’s Historical Optimization Lead.

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

experiments , researchers at inbound marketing platform HubSpot found that adopting the topic cluster model resulted in: Higher placement in search engine results. Higher domain authority (from 40 to 60).

Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Hubspot Topic Generator. This is where the free Hubspot Topic Generator can be your best friend and ally. Enter a keyword or the domain of your competitor, track what content is popular, and use it to your advantage.

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Get Out of the Spam Folder and Into the Inbox


It’s important to note that it’s the ISPs – not marketing automation platforms like SharpSpring or HubSpot , or Email Service Providers (ESPs) like Gmail or Outlook – that ultimately dictate which messages will be delivered to the inbox. Instead, ISPs now track your individual domain (i.e.,

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How Do You Optimize for Voice Search? Our Experts Weigh In


He points to a recent HubSpot study that found the same thing to be true for Featured Snippets. "It Authoritative Domains. Authoritative domains tend to produce voice search results significantly more than non-authoritative domains.

The 23 Best Free Google Chrome Extensions for Digital Marketers


Highlight links that point to any of your domains. You can choose the colors to highlight nofollow and follow links, and which domains/hosts to highlight. ” — HubSpot. Showcase reviews: HubSpot. ” — HubSpot. Showcase reviews: HubSpot. HubSpot.

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What is a 301 Redirect and Why Should You Care?


Set up a 301 redirect between the [link] and [link] versions of your domain. For HubSpot customers, do this by going to the "Domain Names" option in Settings and walking through the DNS setup. Don't move to a new domain without setting up a 301 redirect first!

12 of the Best Guides and Sources for Free Stock Images


Courtney Seiter helpfully reviews more than 50 sources for free blog images, from Buffer’s own Pablo tool to some of the popular tools mentioned below to unique sources like Dreamstime , IM Free , Public Domain Pictures , BigFoto and Foter.

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How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]


Here''s how you can have your handsome mug appear for multiple domains: So, how does one do this? Keep in mind that you’ll need to add the “rel=author” tag on the blog posts that you publish from the domains you add.

How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]


Check out HubSpot Academy's free content marketing training resource page. How to Start a Blog: From Choosing a Domain to Writing Your First Blog Post. Step 2: Create your blog domain. This requires choosing a content management system (CMS) and a website domain hosting service.

How to Activate Facebook Insights for Your Website


At HubSpot simply having a "feeling" that something is working isn't enough. To start you must first claim your domain by associating it with a Facebook Page. You can do this by clicking on the green "Insights for your Domain" link from the Insights Dashboard.

The Top 12 SEO Tools of 2018


HubSpot's Website Grader. SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. HubSpot's Website Grader. For example, within the HubSpot Blogging App , users will find as-you-type SEO suggestions.

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An Introduction to Link Building: Understanding the Anatomy of a Link


I recently gave a presentation on link building at the HubSpot User Group Summit (HUGS) with HubSpot customer Tom Telford of Cedar Creek Cabin Rentals. Your goal should be to get links from high authority domains. Connect with HubSpot

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Throughout the month, we tracked 68 different domains linking to our site using the link prospecting tool BuzzStream. First, copy and paste the list of domains into a Google spreadsheet. The typical B2B organization has many unique web pages and content assets.

How To Make Money From Your Travel Blog


First of all, you need a domain name that’s official, so you can’t have something like Instead, invest in a domain name like Any good blog platform should have the flexibility to change your domain name without having to lose your content. To learn more about creating a buyer persona, take a look at HubSpot’s guide.

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Only B2B - Untitled Article

Only B2B

9 Content Distribution Tools to Help You Expand Your Reach by Carly Stec on Hubspot. 3. 20 Content Syndication Tools To Exponentially Increase Domain Authority on OnlyB2B. 4. 29 Content Syndication Articles to Help You Become a Content Syndication Guru.

The Ultimate Guide to Google Search Console in 2018


That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. WWW domain or not? What is Google Search Console?

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How to Avoid the Spam Trap


But sometimes spam traps find their way onto the email list of a legitimate sender by way of bad day hygiene, and the consequences can be severe: Senders may find a significant drop in email deliverability, and entire domains may be blacklisted … preventing even operational or one-on-one correspondence with customers and prospects. And BriteVerify talks about a client who adhered to best practices by the book when building IP and domain reputation.

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