DivvyHQ

MAY 16, 2019

As a content marketer, you know that the road from idea to completed content can have twists and turns. That’s the essence of content planning, and to get to that destination, you’ll need a robust content planning framework. Content planning is different from creating a content marketing strategy.

Planning 94

Planning Content Marketing ROI Content 94

DivvyHQ

JULY 22, 2019

Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. Content marketing/software. Content planning.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

DivvyHQ

OCTOBER 4, 2018

The leading application performance management (APM) provider uses content marketing to share success stories and best practices relating to its award-winning Retrace solution. Watson found everything his team needed with DivvyHQ’s award-winning content planning and workflow platform. The Big Picture.

Case Study 41

Case Study Case Studies Studies Work Management 41

DivvyHQ

AUGUST 11, 2016

Since we launched in 2011, the DivvyHQ team has been committed to building the best content planning and collaboration tool on the market. Every day we are innovating and evolving our platform to meet the growing needs of our customers, and I’d like to take this opportunity to officially announce that DivvyHQ 3.0

Planning 40

Planning Design Tools Process 40

Launch Marketing

AUGUST 30, 2017

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Creating high-quality content to help you accomplish your marketing objectives begins with planning and research. DivvyHQ is a cloud-based project management tool with specific functionality for content teams.

Planning 55

Planning Tools Work Management Marketing Management 55

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

Planning 111

Planning Content Marketing Work Management Marketing Management 111

DivvyHQ

MARCH 9, 2018

We knew we had to look closer at the big picture, and that’s what brought us to DivvyHQ.”. DivvyHQ provides a home base that houses all of the reports currently in production. “What we really needed was a big, robust editorial calendar,” Sanders said. “… and that’s what we found in DivvyHQ.”.

Blast Campaigns 40

Blast Campaigns Work Management Planning Paid Search Agency 40

DivvyHQ

AUGUST 4, 2023

Creating a content campaign plan doesn’t have to be complicated. Let us show you how to set up an effective plan, from establishing measurable objectives to crafting killer content and beyond. Check out our latest guide to ensure you don't miss a step when planning your next content campaign.

Planning 70

Planning Campaigns Top of Funnel Content 70

DivvyHQ

JUNE 28, 2021

The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content planning and content strategy is step one.

Planning 120

Planning Marketing & Strategy Content Marketing Strategy 120

DivvyHQ

JUNE 25, 2019

In enterprise content marketing, maintaining message consistency can be tricky. Message consistency is about communicating on all marketing channels in a manner that rings true with your brand’s attributes. Alignment to a core message is a foundational necessity for content marketing. First, What Does Message Consistency Mean?

Enterprise Management 63

Enterprise Management Planning Content Marketing Work Management 63

DivvyHQ

JULY 23, 2019

When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions. In building the ideal content marketing metrics dashboard, there are many considerations on what to include. What Is a Content Marketing Metrics Dashboard?

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template 97

Template Marketing & Strategy Marketing Strategy Planning 97

DivvyHQ

AUGUST 21, 2018

Coming up with a plan is tough when you don’t know what’s heading your way. We can’t foresee the unforeseeable, which makes content planning an endless challenge. But here’s something you can confidently anticipate: DivvyHQ and TopRank Marketing’s 2018 Content Planning Report, which will be hitting the web very soon.

Planning 40

Planning Peer-to-peer Eye-Tracking Content 40

DivvyHQ

FEBRUARY 28, 2023

As e-commerce continues to grow, it's more important than ever to have a solid marketing strategy. Check out our latest blog post from guest contributor Jori Hamilton to learn how to develop a social commerce strategy that works for your business.

Social Marketing 96

Social Marketing Marketing Strategy Marketing & Strategy Planning 96

DivvyHQ

JUNE 4, 2019

Content marketing platforms can address a multitude of challenges for companies on the rise. If your team isn’t ready for a content marketing platform, or more importantly, ready for change, then buying one can be the wrong decision. Even the best content marketing platforms only work as well as the people using them.

Planning 63

Planning Content Marketing Work Management Marketing Management 63

DivvyHQ

DECEMBER 21, 2018

We arrived at a premise that was perfectly aligned with the core principles of DivvyHQ: big ideas that make work simple. And we enlisted four of the brightest thinkers in content marketing to deconstruct these big ideas with Mr. Acunzo. A (BIG) Simple Content Marketing Plan for 2019. We named it The BIG Simple.

Planning 40

Planning Word of Mouth Peer-to-peer Trigger Marketing 40

DivvyHQ

OCTOBER 18, 2018

At DivvyHQ, our overarching mission is to help simplify the challenging complexities faced by today’s content teams. In the first episode, Jay connected with marketing veteran and keynote speaker Tamsen Webster to talk about her big idea: The Red Thread. Putting Your Audience’s “Truth” at the Center of Content Planning.

Planning 40

Planning Buyer Personas Content Webinar Metrics 40

DivvyHQ

NOVEMBER 17, 2021

Account-based marketing (ABM) offers organizations a strategic approach to engaging their highest-value prospects. In this guide, we’re providing you with everything you need to know about content marketing for ABM.

Account Based Marketing 129

Account Based Marketing ABM Top of Funnel Content Marketing 129

DivvyHQ

JUNE 29, 2016

The DivvyHQ and TopRank Marketing teams have had a lot of fun with our recent content planning eBook campaign: The Easy-as-Pie Guide to Content Planning. If you have yet to download it, please do (big button below)! Oh, and download the ebook!

Planning 40

Planning Video Marketing Content Campaigns 40

DivvyHQ

MAY 25, 2016

Marketers around the globe are in a constant struggle to create more, deliver more, generate more, analyze more… MORE MORE MORE! The frantic pace of today’s marketing world has changed immensely since the dawn of the internet. To execute on those plans, content teams are growing. Lee Odden – CEO – TopRank Marketing.

Planning 40

Planning Work Management Marketing Management Content 40

DivvyHQ

MARCH 22, 2022

Any company that wants to thrive in today's marketplace has to embrace new trends, experiment with new channels, and evolve their marketing efforts to reach new audiences. Here are several things to consider regarding leveraging marketing to protect your business's longevity from guest contributor, Jori Hamilton.

Planning 113

Planning Paid Search Agency Trends Advertisements 113

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. Which markets will be disrupted this year? What will be the biggest marketing trends? For instance, if you don’t yet recognize the growing importance of AI in marketing, you’re missing out! The same holds true for marketing models.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

DivvyHQ

MAY 2, 2018

If you use the words “planning” and “strategy” interchangeably, it’s probably time to stop. We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. Strategy is the umbrella under which all of your content marketing tools and tactics nest. What is Content Planning?

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 104

Planning Content Buyer Personas Demographics 104

DivvyHQ

AUGUST 5, 2019

Let’s look at some tips for content marketers when working with legal and compliance. With a content marketing software platform , you can provide spaces for collaboration amongst different teams. While content marketers are no fans of limits, they are necessary, especially in highly regulated industries. Enable Review Tools.

Work Management 59

Work Management Tips Content Marketing Marketing Management 59

DivvyHQ

JULY 11, 2019

Ask any marketing leader and they’ll likely say that they wish their teams would collaborate more. Better organization of the content marketing strategy and execution. It’s an absolutely vital part of your content marketing operation. Or your product marketing team can suggest content ideas about the user experience.

Work Management 60

Work Management Marketing Management Tools Content 60

DivvyHQ

OCTOBER 3, 2018

Here we prescribe eight books to the modern content marketing leader. 8 Books Every Content Marketing Leader Should Read (Or Reread) This Year. What makes “The Culture Code” a must-read for content marketing managers? What makes “Content Strategy for the Web” a must-read for content marketing managers? The Culture Code.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

DivvyHQ

JULY 15, 2020

Podcasting is a unique medium that offers a host of benefits for brands, but proper planning is key to delivering a great show consistently. In this post, we're covering how to create your very own podcast planning worksheet to ensure your audio show never misses a beat.

Planning 60

Planning Advertising Mediums Content Branding 60

DivvyHQ

AUGUST 31, 2016

Does your content marketing process look like something out of NASA? At DivvyHQ our motto is “Simplify.” Sure, your content marketing strategy may require granular detail and a hyper-defined plan — but let’s not make the plan hard to follow or accomplish by teams. Is it too complicated? Too time consuming?

Planning 40

Planning Content Marketing Content Marketing & Strategy 40

DivvyHQ

MAY 5, 2020

Content marketing calendars are essential for keeping your organization in-the-know and your content production on schedule. But what if your current content planning methods aren't working? What should you be looking for when researching a new solution?

Planning 94

Planning Product Content Marketing Content 94

DivvyHQ

APRIL 20, 2018

We try not to talk about our content marketing software much on our blog, but sometimes a big, new feature release is worthy of some public attention. market share. DivvyHQ’s WordPress Integration: An Overview. Syncing Updates Back to DivvyHQ. Try DivvyHQ & Our WordPress Integration for Free.

Enterprise Management 40

Enterprise Management Marketing Management Stats Paid Search Agency 40

DivvyHQ

JULY 3, 2018

From the beginning of our journey in 2011 to today, DivvyHQ’s success in becoming the world’s best content planning solution has come in large part from executing on customer feedback. I’ve been working in DivvyHQ going on three years now and am very pleased with the updates the platform has made in that time.

Best Practices 40

Best Practices Content Work Management Planning 40

DivvyHQ

MARCH 26, 2020

To ensure you don’t get lost in the noise, you need a strategic and well-orchestrated content amplification plan. There’s a lot of competition out there trying to attract interested buyers with content. But what is content amplification, and how is it done? Let's dig in.

Planning 108

Planning Content Content Marketing Tips 108

DivvyHQ

JULY 1, 2019

Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics. Content calendars are the hub for your content marketing plan.

Marketing Automation Services 102

Marketing Automation Services Automation Work Management CMS Development 102

DivvyHQ

MAY 22, 2020

As your content marketing operation matures, you and your team might want to consider adding a podcast to your content arsenal. But before you get started, it’s a great idea to study those content marketers who rock the podcast niche. Here are some of our favorites.

Content Marketing 105

Content Marketing Planning Content Marketing & Strategy 105

DivvyHQ

JULY 24, 2019

Easy—a word every content marketer longs to hear! Content marketing is a complex discipline after all, so if there’s a way to simplify workflows and processes, you’re probably all in. And many marketers are planning to increase their budget for automation. This enables a well-oiled content marketing machine.

Automation 60

Automation Budget Programs Content Planning 60

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

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Planning Tips Content Marketing Content 50