DivvyHQ

NOVEMBER 19, 2021

The marketing/advertising world has relied on them for years to build brand awareness and drive clicks, but those days are over. Here's more from DivvyHQ's Chief Technology Officer, Nick Mallare. Third-party cookies.

Content Marketing 100

Content Marketing Planning Privacy Content 100

DivvyHQ

MAY 16, 2019

As a content marketer, you know that the road from idea to completed content can have twists and turns. That’s the essence of content planning, and to get to that destination, you’ll need a robust content planning framework. Content planning is different from creating a content marketing strategy.

Planning 94

Planning Content Marketing ROI Content 94

Launch Marketing

AUGUST 30, 2017

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Creating high-quality content to help you accomplish your marketing objectives begins with planning and research. DivvyHQ is a cloud-based project management tool with specific functionality for content teams.

Planning 64

Planning Tools Work Management Marketing Management 64

DivvyHQ

JULY 22, 2019

Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. Content marketing/software. Content planning.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

DivvyHQ

OCTOBER 4, 2018

The leading application performance management (APM) provider uses content marketing to share success stories and best practices relating to its award-winning Retrace solution. Watson found everything his team needed with DivvyHQ’s award-winning content planning and workflow platform. The Big Picture.

Case Study 41

Case Study Case Studies Studies Work Management 41

DivvyHQ

AUGUST 11, 2016

Since we launched in 2011, the DivvyHQ team has been committed to building the best content planning and collaboration tool on the market. Every day we are innovating and evolving our platform to meet the growing needs of our customers, and I’d like to take this opportunity to officially announce that DivvyHQ 3.0

Planning 40

Planning Design Tools Process 40

DivvyHQ

JUNE 22, 2018

We love talking about how DivvyHQ makes work life better for busy content marketing teams. How can you explore DivvyHQ to make sure it will deliver the future state you seek? How can you explore DivvyHQ to make sure it will deliver the future state you seek? Get comfortable with your customizable DivvyHQ dashboard.

CMS Development 40

CMS Development Industry CMS Enterprise Management Planning 40

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

Planning 111

Planning Content Marketing Work Management Marketing Management 111

DivvyHQ

MARCH 9, 2018

We knew we had to look closer at the big picture, and that’s what brought us to DivvyHQ.”. DivvyHQ provides a home base that houses all of the reports currently in production. “What we really needed was a big, robust editorial calendar,” Sanders said. “… and that’s what we found in DivvyHQ.”.

Blast Campaigns 40

Blast Campaigns Work Management Planning Advertising Agencies 40

DivvyHQ

SEPTEMBER 25, 2018

If you’re in marketing, chances are you can recall a jarring stat regarding a tactic or platform or user behavior that caused you to rethink or alter your strategy. The hunger for marketing stats is eternally high, and plenty of content creators have tried to satiate it; a Google search for the term returns 325 million results.

Stats 40

Stats Planning Content Marketing Content 40

DivvyHQ

AUGUST 4, 2023

Creating a content campaign plan doesn’t have to be complicated. Let us show you how to set up an effective plan, from establishing measurable objectives to crafting killer content and beyond. Check out our latest guide to ensure you don't miss a step when planning your next content campaign.

Planning 69

Planning Campaigns Top of Funnel Content 69

DivvyHQ

JULY 10, 2019

Let’s clear up something right off the bat—a content strategy and a content plan are different things. They are two integral parts to your content marketing efforts, and yes, you need both a content strategy and a content plan. After all, content marketing is driving serious revenue for brands. What Is Content Planning?

Planning 70

Planning Marketing & Strategy Work Management Marketing Management 70

DivvyHQ

JUNE 28, 2021

The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content planning and content strategy is step one.

Planning 120

Planning Marketing & Strategy Content Marketing Strategy 120

DivvyHQ

JUNE 25, 2019

In enterprise content marketing, maintaining message consistency can be tricky. Message consistency is about communicating on all marketing channels in a manner that rings true with your brand’s attributes. Alignment to a core message is a foundational necessity for content marketing. First, What Does Message Consistency Mean?

Enterprise Management 63

Enterprise Management Planning Content Marketing Work Management 63

DivvyHQ

MAY 14, 2019

While the practice of content marketing has been around for decades, it’s only started to come into its own as a recognized and respected form of marketing in the last decade. As the practice has proliferated globally, so has the introduction of dedicated, content-centric staff within corporate marketing organizations.

Work Management 107

Work Management Marketing Management Planning Content Marketing 107

DivvyHQ

OCTOBER 30, 2017

Disruptive marketer. Okay it’s not the best joke, but comedy isn’t exactly what we do here at DivvyHQ. In our recent content marketing research, nearly 40% of respondents reported that, “coming up with creative ideas” was a top content planning challenge, whereas 64% reported “coming up with a comprehensive strategy” is a top barrier.

Planning 74

Planning Video Marketing Content Paid Search Agency 74

DivvyHQ

JULY 23, 2019

When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions. In building the ideal content marketing metrics dashboard, there are many considerations on what to include. What Is a Content Marketing Metrics Dashboard?

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template 96

Template Marketing Strategy Marketing & Strategy Planning 96

DivvyHQ

AUGUST 21, 2018

Coming up with a plan is tough when you don’t know what’s heading your way. We can’t foresee the unforeseeable, which makes content planning an endless challenge. But here’s something you can confidently anticipate: DivvyHQ and TopRank Marketing’s 2018 Content Planning Report, which will be hitting the web very soon.

Planning 40

Planning Peer-to-peer Eye-Tracking Content 40

DivvyHQ

FEBRUARY 28, 2023

As e-commerce continues to grow, it's more important than ever to have a solid marketing strategy. Check out our latest blog post from guest contributor Jori Hamilton to learn how to develop a social commerce strategy that works for your business.

Social Marketing 95

Social Marketing Marketing Strategy Marketing & Strategy Planning 95

Onalytica B2B

AUGUST 30, 2017

Lee Odden – CEO at TopRank Marketing – Digital Marketing Strategist, Author, & Speaker. Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

DivvyHQ

JUNE 4, 2019

Content marketing platforms can address a multitude of challenges for companies on the rise. If your team isn’t ready for a content marketing platform, or more importantly, ready for change, then buying one can be the wrong decision. Even the best content marketing platforms only work as well as the people using them.

Planning 63

Planning Content Marketing Work Management Marketing Management 63

DivvyHQ

DECEMBER 21, 2018

We arrived at a premise that was perfectly aligned with the core principles of DivvyHQ: big ideas that make work simple. And we enlisted four of the brightest thinkers in content marketing to deconstruct these big ideas with Mr. Acunzo. A (BIG) Simple Content Marketing Plan for 2019. We named it The BIG Simple.

Planning 40

Planning Word of Mouth Peer-to-peer Trigger Marketing 40

DivvyHQ

OCTOBER 16, 2017

If you had to guess, how would rate an average marketing team when it comes to content planning? In our recent content planning research , just 7% of respondents reported meeting all their content planning objectives. Strategy First, Planning Second. How do you truly future-proof your content marketing efforts?

Planning 74

Planning Video Marketing Top of Funnel Content 74

DivvyHQ

OCTOBER 18, 2018

At DivvyHQ, our overarching mission is to help simplify the challenging complexities faced by today’s content teams. In the first episode, Jay connected with marketing veteran and keynote speaker Tamsen Webster to talk about her big idea: The Red Thread. Putting Your Audience’s “Truth” at the Center of Content Planning.

Planning 40

Planning Buyer Personas Content Webinar Metrics 40

DivvyHQ

OCTOBER 10, 2018

“What if everything we know to be true about marketing is actually what’s holding back our business?” And by the way, 2015 was the first year they hired a marketing director and invested in marketing. They did a complete analysis of all their marketing campaigns; events, advertising, pay-per-click and search.

Planning 40

Planning Distribution Bandwidth PR 40

DivvyHQ

NOVEMBER 17, 2021

Account-based marketing (ABM) offers organizations a strategic approach to engaging their highest-value prospects. In this guide, we’re providing you with everything you need to know about content marketing for ABM.

Account Based Marketing 129

Account Based Marketing ABM Top of Funnel Content Marketing 129

DivvyHQ

JUNE 29, 2016

The DivvyHQ and TopRank Marketing teams have had a lot of fun with our recent content planning eBook campaign: The Easy-as-Pie Guide to Content Planning. If you have yet to download it, please do (big button below)! Oh, and download the ebook!

Planning 40

Planning Video Marketing Content Campaigns 40

DivvyHQ

MARCH 22, 2022

Any company that wants to thrive in today's marketplace has to embrace new trends, experiment with new channels, and evolve their marketing efforts to reach new audiences. Here are several things to consider regarding leveraging marketing to protect your business's longevity from guest contributor, Jori Hamilton.

Planning 112

Planning Paid Search Agency Trends Advertisements 112

DivvyHQ

MAY 25, 2016

Marketers around the globe are in a constant struggle to create more, deliver more, generate more, analyze more… MORE MORE MORE! The frantic pace of today’s marketing world has changed immensely since the dawn of the internet. To execute on those plans, content teams are growing. Lee Odden – CEO – TopRank Marketing.

Planning 40

Planning Work Management Marketing Management Content 40

DivvyHQ

AUGUST 16, 2017

But with channels diversifying, technology evolving, and consumers facing more options than ever, it’s getting harder for content marketers to get their content seen by their target audience. Challenge #1: We Don’t Have Enough Time to Sit Down and Plan Our Content. There is such a thing as a bad slow in marketing.

Planning 43

Planning Sales Qualified Leads Marketing Management Content 43

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. Which markets will be disrupted this year? What will be the biggest marketing trends? For instance, if you don’t yet recognize the growing importance of AI in marketing, you’re missing out! The same holds true for marketing models.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

DivvyHQ

MAY 2, 2018

If you use the words “planning” and “strategy” interchangeably, it’s probably time to stop. We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. Strategy is the umbrella under which all of your content marketing tools and tactics nest. What is Content Planning?

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 104

Planning Content Buyer Personas Demographics 104

DivvyHQ

AUGUST 5, 2019

Let’s look at some tips for content marketers when working with legal and compliance. With a content marketing software platform , you can provide spaces for collaboration amongst different teams. While content marketers are no fans of limits, they are necessary, especially in highly regulated industries. Enable Review Tools.

Work Management 59

Work Management Tips Content Marketing Marketing Management 59

DivvyHQ

JULY 11, 2019

Ask any marketing leader and they’ll likely say that they wish their teams would collaborate more. Better organization of the content marketing strategy and execution. It’s an absolutely vital part of your content marketing operation. Or your product marketing team can suggest content ideas about the user experience.

Work Management 60

Work Management Marketing Management Tools Content 60

DivvyHQ

OCTOBER 3, 2018

Here we prescribe eight books to the modern content marketing leader. 8 Books Every Content Marketing Leader Should Read (Or Reread) This Year. What makes “The Culture Code” a must-read for content marketing managers? What makes “Content Strategy for the Web” a must-read for content marketing managers? The Culture Code.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78