DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 105

Distribution Content Content Marketing Effectiveness 105

DivvyHQ

APRIL 7, 2022

What was once a clunky and inefficient content process full of bottlenecks and delays is now a well-managed operation for the marketing team at Gilson, who supports a global network of scientists, researchers, and purchasers in the biotech industry. They found DivvyHQ. What changed?

Product 81

Product Paid Search Agency Planning Content Marketing 81

DivvyHQ

NOVEMBER 7, 2018

Our DivvyHQ team is based in Kansas City, and if there’s one thing every outsider knows about KC, it’s that we bring it with the BBQ. We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. Friends in High Places. A for Analytics.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

DivvyHQ

JULY 19, 2017

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. and to extend your company’s content distribution to the sales and HR teams as well. Think beyond the marketing team, and your content efforts can go far.

Top of Funnel 41

Top of Funnel Sales Management Marketing Management Buyer's Journey 41

DivvyHQ

MARCH 19, 2020

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Advertising Channels 124

Advertising Channels Distribution Content Marketing Content 124

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. So what are those guide posts? Strategic Guide Posts – Audiences, Buyer Stages, Topical Focus.

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

DivvyHQ

JULY 22, 2019

Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. Content marketing/software. Content/editorial calendars.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

MAY 26, 2019

Content marketing could be considered an endurance sport. Yes, here are a few stats to digest: 70% of respondents to a Liana Technologies survey said automation improved their ability to target messaging; additional benefits from the survey include optimizing productivity and increasing marketing ROI. Publishing/distribution.

Automation 101

Automation Work Management Content Marketing Marketing Management 101

DivvyHQ

MAY 19, 2021

Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days. Here are 5 fruitful tactics to consider.

Distribution 52

Distribution Tactics Content Marketing Content 52

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

DivvyHQ

JULY 1, 2019

Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics. Content calendars are the hub for your content marketing plan. billion by 2023.

Marketing Automation Services 102

Marketing Automation Services Automation Work Management CMS Development 102

Launch Marketing

AUGUST 30, 2017

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help you distribute content, and still others help you measure the effectiveness of content. You also have the option to have the information displayed in “data” format.

Planning 64

Planning Tools Work Management Marketing Management 64

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

DivvyHQ

FEBRUARY 9, 2018

Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine , explains that humans are drawn to content even if we don’t realize it. In addition, there are hundreds of different options, tactics, and tools all claiming to be the key to a good content marketing strategy. Think Google and Social Media.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

MAY 16, 2019

As a content marketer, you know that the road from idea to completed content can have twists and turns. Content planning is different from creating a content marketing strategy. Content planning is different from creating a content marketing strategy. Your planning dictates directions, workflows and project management.

Planning 94

Planning Content Marketing ROI Content 94

DivvyHQ

MARCH 19, 2020

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Advertising Channels 52

Advertising Channels Distribution Content Marketing Content 52

DivvyHQ

MARCH 19, 2020

Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Advertising Channels 52

Advertising Channels Distribution Content Marketing Content 52

DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. Enterprise Marketing Research: Trends and Challenges. But how do you accomplish this?

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

DivvyHQ

JUNE 4, 2019

Content marketing platforms can address a multitude of challenges for companies on the rise. If your team isn’t ready for a content marketing platform, or more importantly, ready for change, then buying one can be the wrong decision. Even the best content marketing platforms only work as well as the people using them.

Planning 63

Planning Content Marketing Work Management Marketing Management 63

DivvyHQ

JUNE 18, 2019

Publishing and distribution. Is leadership constantly asking for new marketing materials? No matter the size of your marketing team, it’s crucial to have a central place with the details and logistics of each content piece. Invest in making content workflow management a priority for your marketing team. ”

Efficiency 88

Efficiency Product Content Work Management 88

DivvyHQ

JULY 23, 2019

When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions. In building the ideal content marketing metrics dashboard, there are many considerations on what to include. What Is a Content Marketing Metrics Dashboard?

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

DivvyHQ

JULY 24, 2019

Easy—a word every content marketer longs to hear! Content marketing is a complex discipline after all, so if there’s a way to simplify workflows and processes, you’re probably all in. And many marketers are planning to increase their budget for automation. A recent Demand Gen Report identifies this trend for 63% of marketers.

Automation 60

Automation Budget Programs Content Planning 60

DivvyHQ

JANUARY 28, 2020

Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE! Why is the automation software industry booming?

Automation 105

Automation Curation Lead Nurturing Planning 105

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

DivvyHQ

JANUARY 28, 2020

Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE! Why is the automation software industry booming?

Automation 99

Automation Curation Lead Nurturing Planning 99

DivvyHQ

APRIL 8, 2016

In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. Herein lies one of the largest benefits of content marketing that often gets overlooked. You Need a Content Distribution/Promotion Strategy. But how do we reach those people?

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

DivvyHQ

SEPTEMBER 17, 2018

Coordinating their varied personnel and departments under duress proves a tough task for Kirk and Picard; I’m sure any content marketing manager working in an enterprise setting can relate. These are just a few of the uniquely prevalent challenges faced by large and distributed content teams. Siloed business units. Communication gaps.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

DivvyHQ

DECEMBER 6, 2021

Enterprise content teams know that content marketing is a multi-faceted process. Having a solid distribution strategy ensures that your assets are reaching enough people to achieve your desired levels of traffic, engagement, and conversions. And the process doesn't end when you hit publish.

Marketing & Strategy 108

Marketing & Strategy Distribution Content Traffic 108

DivvyHQ

OCTOBER 30, 2018

Collaboration is crucial , but can be one of the biggest barriers for content teams to overcome, especially in larger and more distributed organizations. But while every DivvyHQ plan includes all the calendars you desire, you’ll want to be thoughtful about each one you create. Editorial Calendar: Which is Right for Your Organization?

Work Management 46

Work Management Content Newsletter Barriers 46

DivvyHQ

JULY 11, 2018

We hear the success stories of big companies like Red Bull and GE who are doing some great things through content marketing,” Barb Mosher Zinck wrote in a recent piece at Diginomica recapping her interview with Robert Rose. The rest of the time was spent doing other marketing content as required by other groups. What To Do?

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Why You Need a Content Marketing Strategy.

Template 326

Template Marketing & Strategy Marketing Strategy Content Marketing 326

DivvyHQ

JANUARY 28, 2020

Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE! Why is the automation software industry booming?

Automation 52

Automation Curation Lead Nurturing Planning 52

DivvyHQ

OCTOBER 6, 2020

Social media plays a prominent role in content marketing. It’s a vital channel to distribute and promote content. But an effective social media marketing strategy encompasses more than just promoting content. The two practices need to complement each other in order to maximize the effectiveness of both.

Social Media 65

Social Media Social Marketing Content Marketing Media 65

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning 102

Planning Marketing Plans Marketing Strategy Marketing & Strategy 102