Launch Marketing

AUGUST 30, 2017

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help you distribute content, and still others help you measure the effectiveness of content. Key Benefits: A master for managing teams as a content planning tool.

Planning 64

Planning Tools Work Management Marketing Management 64

DivvyHQ

NOVEMBER 7, 2018

Our DivvyHQ team is based in Kansas City, and if there’s one thing every outsider knows about KC, it’s that we bring it with the BBQ. We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. Friends in High Places. A for Analytics.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

DivvyHQ

APRIL 7, 2022

What was once a clunky and inefficient content process full of bottlenecks and delays is now a well-managed operation for the marketing team at Gilson, who supports a global network of scientists, researchers, and purchasers in the biotech industry. They found DivvyHQ. What changed?

Product 81

Product Paid Search Agency Planning Content Marketing 81

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

DivvyHQ

JULY 22, 2019

Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. Content marketing/software. Content planning.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. But you still have to get your butt out of bed every day and work the plan. So what are those guide posts?

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

DivvyHQ

MAY 26, 2019

Content marketing could be considered an endurance sport. Yes, here are a few stats to digest: 70% of respondents to a Liana Technologies survey said automation improved their ability to target messaging; additional benefits from the survey include optimizing productivity and increasing marketing ROI. Publishing/distribution.

Automation 101

Automation Work Management Content Marketing Marketing Management 101

DivvyHQ

JANUARY 13, 2021

I'd bet money that a lack of distribution and promotion is to blame. You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? Let's change that in 2021. Here's a good starting point.

Distribution 74

Distribution Content B2B Promotion 74

DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. Enterprise Marketing Research: Trends and Challenges. Could this lead to agility?

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

DivvyHQ

AUGUST 4, 2023

Creating a content campaign plan doesn’t have to be complicated. Let us show you how to set up an effective plan, from establishing measurable objectives to crafting killer content and beyond. Check out our latest guide to ensure you don't miss a step when planning your next content campaign.

Planning 69

Planning Campaigns Top of Funnel Content 69

DivvyHQ

JUNE 4, 2019

Content marketing platforms can address a multitude of challenges for companies on the rise. If your team isn’t ready for a content marketing platform, or more importantly, ready for change, then buying one can be the wrong decision. Even the best content marketing platforms only work as well as the people using them.

Planning 63

Planning Content Marketing Work Management Marketing Management 63

DivvyHQ

MAY 19, 2021

Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days. Here are 5 fruitful tactics to consider.

Distribution 52

Distribution Tactics Content Marketing Content 52

DivvyHQ

JULY 19, 2017

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. and to extend your company’s content distribution to the sales and HR teams as well. Think beyond the marketing team, and your content efforts can go far.

Top of Funnel 41

Top of Funnel Sales Management Marketing Management Buyer's Journey 41

DivvyHQ

JULY 23, 2019

When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions. In building the ideal content marketing metrics dashboard, there are many considerations on what to include. What Is a Content Marketing Metrics Dashboard?

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

DivvyHQ

JANUARY 28, 2020

Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE! Why is the automation software industry booming?

Automation 105

Automation Curation Lead Nurturing Planning 105

DivvyHQ

MAY 22, 2023

What exactly is a content marketing manager? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. Do you need one? Quick hint: They do a lot.

Content Marketing 102

Content Marketing Planning Content Marketing & Strategy 102

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template 96

Template Marketing Strategy Marketing & Strategy Planning 96

DivvyHQ

JANUARY 28, 2020

Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE! Why is the automation software industry booming?

Automation 99

Automation Curation Lead Nurturing Planning 99

DivvyHQ

DECEMBER 7, 2021

Content marketing is about creating and sharing content to serve customers, solve problems, and build relationships. But ask any content marketer and they'll tell you some horror stories about when things didn't go as planned. Done well, it engages visitors and keeps them coming back.

Planning 111

Planning Content Marketing Content Marketing & Strategy 111

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

DivvyHQ

JULY 1, 2019

Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics. Content calendars are the hub for your content marketing plan.

Marketing Automation Services 102

Marketing Automation Services Automation Work Management CMS Development 102

DivvyHQ

OCTOBER 1, 2022

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper. Check out our latest guide to learn how to execute your digital campaigns the right way.

Top of Funnel 96

Top of Funnel Planning Tactics Marketing & Strategy 96

DivvyHQ

JUNE 18, 2019

Without a step-by-step action plan for content production, things can get messy. Begin planning (including budget approval, resources, and due date). Publishing and distribution. Is leadership constantly asking for new marketing materials? Identify and stick to a content workflow. Submit a project request.

Efficiency 88

Efficiency Product Content Work Management 88

DivvyHQ

JANUARY 26, 2022

Regardless of your size and market position, here's a quick guide on the importance of content in not only maintaining that position, but also growing your market through lead generation. After all, even 800 lb gorillas can get disrupted by startups. Dollar Shave Club, anyone???

Generation 119

Generation Leads Lead Marketing Qualified Leads 119

DivvyHQ

JULY 24, 2019

Easy—a word every content marketer longs to hear! Content marketing is a complex discipline after all, so if there’s a way to simplify workflows and processes, you’re probably all in. And many marketers are planning to increase their budget for automation. This enables a well-oiled content marketing machine.

Automation 60

Automation Budget Programs Content Planning 60

DivvyHQ

FEBRUARY 9, 2018

Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine , explains that humans are drawn to content even if we don’t realize it. In addition, there are hundreds of different options, tactics, and tools all claiming to be the key to a good content marketing strategy. Think Google and Social Media.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

JANUARY 28, 2020

Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE! Why is the automation software industry booming?

Automation 52

Automation Curation Lead Nurturing Planning 52

DivvyHQ

OCTOBER 6, 2020

Social media plays a prominent role in content marketing. It’s a vital channel to distribute and promote content. But an effective social media marketing strategy encompasses more than just promoting content. The two practices need to complement each other in order to maximize the effectiveness of both.

Social Media 65

Social Media Social Marketing Content Marketing Media 65

DivvyHQ

MARCH 26, 2020

To ensure you don’t get lost in the noise, you need a strategic and well-orchestrated content amplification plan. There’s a lot of competition out there trying to attract interested buyers with content. But what is content amplification, and how is it done? Let's dig in.

Planning 107

Planning Content Content Marketing Tips 107

DivvyHQ

JANUARY 23, 2019

If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report.

Planning 49

Planning Content Marketing Allocation Research 49

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? It’s not a content plan. Image: CMI.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce 102

eCommerce Content Marketing Planning Content 102

DivvyHQ

MAY 14, 2020

Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits. Nonprofits are usually formed because of an important need in the world or a personal experience that re-shaped someone's life.

Content Marketing 89

Content Marketing Planning Content Marketing & Strategy 89

DivvyHQ

SEPTEMBER 17, 2018

Coordinating their varied personnel and departments under duress proves a tough task for Kirk and Picard; I’m sure any content marketing manager working in an enterprise setting can relate. These are just a few of the uniquely prevalent challenges faced by large and distributed content teams. Siloed business units. Communication gaps.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

DivvyHQ

AUGUST 21, 2019

I once thought, yes…of course a former journalist can be a content marketing writer. But after going through the evaluation and hiring process for a content marketing writer, I’m not so sure it’s that simple. Journalists and content marketing writers are actually very different professions.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45