NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. You can say our approach is more of a before-during-after with regard to lead generation strategy.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Valasys

APRIL 10, 2020

Issac Brower, Enterprise Sales Executive at Bizzabo summarizes the importance of building a personalized account-based marketing strategy as follows: “The basic truth about marketing is that information rules. Read more on How B2B Appointment setting services help close Sales Leads. Using Retargeting. Contact us.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

AUGUST 1, 2007

Does the sales team either ignore your hard-won leads or complain about their quality? Do you ever wonder was the lead even contacted? Could you have helped move it along by going deeper in the sales cycle? Does the sales team either ignore your hard-won leads or complain about their quality?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Ambal's Amusings

JANUARY 7, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. B2B Lead Generation Blog. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. The High-Tech Direct Marketing Handbook.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

markempa

MARCH 8, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Ambal's Amusings

AUGUST 27, 2010

Content for a business decision-maker has to use financial statement type metrics: reduced expenses, increased revenue, faster cash collection, shortened sales cycles, improved margins, more predictable cash flow, etc. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog.

Work Management 100

Work Management Marketing Management B2B Business 100

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JANUARY 4, 2006

Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads. Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Ambal's Amusings

OCTOBER 15, 2009

Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Brian Carroll's book Lead Generation for the Complex Sale.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

NOVEMBER 9, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 30, 2005

Reputation has a direct link to the second output – demand creation – and indirectly helps to drive the third output (revenue) by building a foundation of trust and credibility that should be revisited as needed throughout a sales cycle." " Read my post on defending thought leadeship. "Build it and they will come.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

NOVEMBER 14, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

JUNE 8, 2005

Also See: Winning the Complex Sales Cycle with Thought leading Content FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. What thought leadership content am I missing? What thought leadership content am I missing?

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%. According to Selling Power in a survey of sales executives this March, the sentiment is that in 2006 it will take more time to close each sale and more calls get to a decision.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

markempa

MAY 19, 2005

For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. When your customer’s act as good references, they show that they have received value from your company.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Adobe Experience Cloud Blog

SEPTEMBER 11, 2008

All others direct people to the home page. Even direct marketing / SEO companies do this — and they should know better! What techniques and marketing tactics have you personally used to push the envelope? A recent post on your blog discusses 5 strategies to increase B2B sales. sales leads ?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Planning 48