terms Direct Marketing Research Statistics Studies 
Tony Zambito
OCTOBER 4, 2015
Various studies have shown buyers continue to find as much as 60-to-75% of content to be non-relevant. In one study, SiriusDecisions found 60-to-70% of B2B content produced goes unused. Plenty has changed in terms of marketing media in the last fifteen years. Goal-Directed Marketing™ Connects On A Personal Level.
Marketing Insider Group
DECEMBER 20, 2022
You need a long term strategy that incorporates each aspect of your business and pulls in the expertise of each department. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.
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Tony Zambito
SEPTEMBER 6, 2016
Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. I believe, in part, the issue is fertilized by efforts to capitalize on the emerging popularity of the term buyer persona. The data-driven movement is also compounding the matter of confusion.
The Customer
MARCH 24, 2021
Marketers need a data-driven but holistic approach like customer personas to refine strategy, direct marketing execution and educate other stakeholders ? How do different customer groups compare in terms of average RFM metrics? Measure interest in trends or new product/service features Jenn, possible, or a separate study?
NuSpark Consulting
JUNE 29, 2015
CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.
Outgrow
AUGUST 11, 2020
According to our findings , a whopping 91% of B2B marketers believe that emails are extremely important and don’t plan to give up on email marketing because it has an average CTR of 4.8% However, the 2018 study by Keypoint Intelligence has shown that this presupposition is wrong. and 22.86% open rate. Give the solution.
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.
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