Remove Demographics Remove Funnel Advertising Remove Pricing Remove Psychographics
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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Go deeper than demographics and even firmographics.

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How to Drive Consideration Using Audience Data

Digilant

In response, advertisers are working overtime to stand out among the competition while simultaneously facing tighter budgets and more pressure to drive results. Faced with this mix of challenges, advertisers must find the most effective ways to efficiently move consumers down the funnel. This can be done in two steps.

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How to Drive Consideration Using Audience Data

Digilant

In response, advertisers are working overtime to stand out among the competition while simultaneously facing tighter budgets and more pressure to drive results. Faced with this mix of challenges, advertisers must find the most effective ways to efficiently move consumers down the funnel. This can be done in two steps.

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Programmatic Advertising: What You Need To Know

Digilant

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Programmatic Advertising: What You Need To Know

Digilant

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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The art of narrative storytelling via social media marketing

Biznology

Then we remember that paid advertising based on clicks and views and direct conversions is what everyone is throwing their money at these days — and for quite some time! They trade in funnels and buckets and conversions. Unlike marketing and advertising, online PR isn’t fire-and-forget. Marketing trades in lists.

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Time to Get Personal with Dynamic Creative

Digilant

Dynamic meets media viewers where they are in their customer journey, at each stage of the funnel. Further, you may choose to customize pricing displayed to certain media viewers that previously had purchased on an incremental buy structure, rather than a one time lump sum. How does Dynamic Creative work for those viewing my media?