Everything Technology Marketing

FEBRUARY 26, 2013

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ledger Bennett

MARCH 12, 2020

Create videos to run through online demos, product information or industry insight and upload to the hub. Create a video demo and send it out gated . . – Live podcast recording. Build an event hub where all your event content is housed. Introduce a live chat so attendees can get in touch with you directly.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). . The demo line was long, all day, all week. .

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Find out through a personalized demo !

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

JULY 10, 2013

If a prospect is watching your product demo video, or viewing a recorded webinar, why wait for them to navigate to another page to ask for their email address, or to provide more info on your product? Not using a marketing automation or CRM platform?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Albacross

JANUARY 17, 2020

Calendly Calendly makes it a no-brainer when it comes to scheduling demos. I love their integration with Intercom, so leads can self-serve demos on their own. There is no need to send emails back and forth to pick a suitable date, and what’s more, is that the leads can self-serve demos on their own.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Ledger Bennett

MARCH 31, 2020

However, face to face events and conferences are a hot-bed of sales leads with cumulative touchpoints via live demos, post event drinks and knowledge sharing to nurture a sales lead towards conversion. As a business you need to create opportunities for product demos, FAQs, brand awareness and data capture for ongoing nurture.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Convince & Convert

MARCH 18, 2016

Welcome to episode number 2, dos, of Marketing Marvels, the show from Convince & Convert Media where I help you discover new marketing technology to improve what you’re doing in your business. We’re going to show you a demo of that, it’s pretty slick. So what does it really do?

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Heinz Marketing

SEPTEMBER 3, 2018

If you’re joining us on the Live Radio Funnel Media Radio Network, thanks so much for joining us. Marilyn: Yeah, I would say, I’m one of those fortunate marketers that really came into the space and practice at a time where marketing was really making a shift. Paul: Yes, we did.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Vidyard

SEPTEMBER 24, 2019

If you’re in sales or marketing, your primary concern will probably be around integrations. Does it work with your customer relationship management (CRM) or marketing automation platform (MAP)? It’s known for high-quality content and partnerships with prestigious media organizations like BBC News, Vice, and Bloomberg.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

KoMarketing Associates

JULY 21, 2015

A place to drive PPC, remarketing and / or social media advertising campaigns. With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Social Media / User Sharing. Request a Demo. Call to Action / Action Words. Sales Readiness.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

DealSignal

MAY 31, 2023

When you combine high-quality contact data with intent data, you end up with a list of accounts and contacts that are in the market and who fit your ideal buyer profile. They’re more likely to want to get on the phone, schedule a demo or meeting, and ultimately convert. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Vidyard

JULY 21, 2017

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry. Capture new leads with forwarded emails. Oh the places your video will go!

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

DealSignal

JANUARY 19, 2021

When you combine high-quality contact data with intent data, you end up with a list of accounts and contacts that are in the market and who fit your ideal buyer profile. They’re more likely to want to get on the phone, schedule a demo or meeting, and ultimately convert. Overcome that challenge with filtered data.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

NOVEMBER 3, 2015

If your prospects prefer articles on the topic of social media, send them a link to an article or group of articles about social media. Reach out for a sales call only at the right time—when your leads view your pricing or demo page, when leads reach a certain lead score, or when they request more info. Timing Is Key.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

If they prefer articles on the topic of social media, send them a link to an article or group of articles about social media. Reach out for a sales call only at the right time—when they view your pricing or demo page, when the lead reaches a certain lead score, or when they request more info. Provide Value, Selflessly.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. And your email marketing campaigns and email nurtures aren’t the only place where video has that effect. Learn more about how to use video in your email marketing campaigns.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Convince & Convert

JULY 15, 2016

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. Watch the video to watch a guided demo with Aaron and learn more about its most powerful features! Obviously we’ll do a demo in just a second. Jay: Hey, everybody. Look, so many of us are making content.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62