3 Demand Generation Trends to Watch in 2019
DECEMBER 20, 2018
This was the year Gartner released its first global magic quadrant for personalization engine software solutions , noting its featured vendors had projected a 35% increase in revenue between year over year. When a lead visits a website, content will be served up based on their persona, position in the buying journey, and projected solution areas of interest. If you know your personas could use a makeover, head over to our blog post on creating actionable personas.