ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. And as the quest to improve the customer experience has made buyer data more precious than ever, marketers have had to tighten their approach to collecting it thanks to GDPR.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

DemandBase

MARCH 16, 2020

Two weeks ago, we were in the final stages of preparation for what would have been our seventh annual ABM Innovation Summit. Now, everything has changed. Although the COVID-19 virus will undoubtedly have far more broad consequences than merely the cancellation of events (indeed, on a day when the stock market has plunged more than 10% and 6.7

Account Based Marketing 69

Account Based Marketing Thought Leadership Conference DemandBase 69

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program? We can’t afford to be agnostic.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

DemandBase

APRIL 13, 2020

Demandbase is well suited to help our customers with these new realities. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data. Demandbase has always taken a different approach with Account Identification – An approach that powers most of our solutions.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

6sense

SEPTEMBER 14, 2021

Headquarters: Lake Mary, Florida. Size: Enterprise. Business Type/Industry: Manufacturing. Customer Since: January 2021. As the global leader in 3D measurement, imaging, and realization solutions, FARO Technologies, Inc., The Challenge. Communication happened when sales requested it — not because it was relevant or useful to the customer.

Sales Management 62

Sales Management Digital Marketing Funnels Lead Ranking Top of Funnel 62

Valasys

MAY 27, 2019

According to Demandbase, 82% of the visitors on B2B websites aren’t actual customers. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales. Benefits of Integrating ABM & Inbound Marketing. This is a difficult task.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

PathFactory

JANUARY 3, 2019

The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. To form or not to form? Q2 2018: GDPR Wars. And it worked.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. This is it. It’s like reading an eBook but in an easier and more digestible way.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

KEO Marketing

AUGUST 3, 2017

The goal is to encourage potential customers to opt into your inbound marketing program. In fact, according to Demandbase , when compared to traditional lead-based marketing, ABM results in a 40 percent higher contract value for targeted accounts. An insight selling strategy. Best Practice #3: Create original video content .

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. This is the sixth in a series we’re running about the new B2B GTM playbook. You can find the other five blogs in the series here. SW : Hi Jon. Cold Calling 2.0

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Vidyard

APRIL 6, 2015

That means the legally-required opt-out button at the bottom of your emails might be your biggest weakness. Consumer behavior changes every day, and new technologies are constantly evolving that make communicating with your customers and prospects easier, more timely, and with greater relevance than ever. Those who don’t, won’t.”

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

SalesIntel

AUGUST 16, 2023

ZoomInfo’s subscriptions have recently increased in price. Given the data quality and customer issues around contract auto-renewals, the price increase was not received well by many consumers. This change has caused many people to consider a replacement for ZoomInfo. Rising prices over time are natural when you are running a business.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. John : At Demandbase, we’re all about ABM.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your brand presence gets bigger and more impactful. This is in contrast to traditional marketing. ” It’s the solution to the dwindling impact of traditional marketing techniques. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. SMX East 2017, Day 2. QuanticMind is back for day 2 of SMX East 2017, with more insights and best practices from industry experts. Here’s our list of the quick hits: >> Quick Links to Day 2 Session Recaps.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40