Customer Experience Matrix
JULY 10, 2013
Its primary clients were then, and still remain, digital marketing agencies. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. That''s theme number three.
The Point
SEPTEMBER 11, 2017
For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.
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Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity.
Customer Experience Matrix
MARCH 25, 2009
Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly. Today, this is accomplished by synchronizing data between demand generation and sales automation systems. But that is inherently complex.
Customer Experience Matrix
JANUARY 8, 2009
I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.
Customer Experience Matrix
SEPTEMBER 1, 2009
Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.
Customer Experience Matrix
JUNE 2, 2009
InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! This will surely be a standard CRM feature before long, and will probably migrate to demand generation systems soon after.
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