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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Click here to cancel reply. Share your thoughts, post a comment.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

It is by IAS – a B2B marketing agency from England. Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. Conversion tactic : Sign up for a free white paper. Finally, a study from DSP and retargeting vendor, Adroll, on the effect of retargeting CTR versus standard demand generation banner ads. Major Vendors.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Sounds simple, right?

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I make my living providing marketing services including designing and marketing industrial websites. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. This white paper aims to change that perception of them. Is that a good thing?

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

I service industrial companies, as you do. I know for me, as the SOLE sales person for my company, digital marketing and social media is not “killing&# the need for face to face meetings with clients; but I do think it is perhaps minimizing the number of meetings, and speeding up the sales cycle.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them.