Capstone Insights

OCTOBER 1, 2017

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. For example, what portion of funnel improvement and closed deals can you confidently attribute to each new solution? Predictive lead scoring.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

LeanData

JUNE 24, 2014

However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Valasys

MARCH 5, 2020

Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de. Read more on How to Incorporate Geofencing in B2B Content Strategy.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Terminus

JANUARY 22, 2021

Marketers will often complain about duplicate, inconsistent, and incomplete entries in their data — otherwise known as “dirty data.”. Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. It’s a myth that needs to be debunked.”. And it’s not that complicated to fix the problem.

ABM 34

ABM Account Based Marketing De-duping Ideal Customer Profiles 34

ANNUITAS

OCTOBER 6, 2010

To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one. Make sure you define a process for how data is compiled , segmented, and de-duped. Leads come into the top of the funnel and inevitably leak out. It was closer to 800-1,000 per month.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. In the B2B world, sales see social media as the top of the funnel. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

MAY 27, 2015

This was right around the time ALN was getting de-indexed, so maybe he was doing damage control with his clients whose rankings were dropping like flies.) Within two months, our entire network of 5,000+ blogs -- for which we paid more than $80,000 -- was de-indexed, dead, simply kaput. Our $100k/mo. business was ruined.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

DECEMBER 21, 2011

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Consistently scrub lead data. Use closed-loop analytics.

Lead Management 28

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 28

ClearVoice

AUGUST 27, 2019

Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. After all, you want to get those leads in the funnel! Duplicate content. Sometimes duplicate content just happens by accident or ignorance.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Televerde

NOVEMBER 4, 2019

Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

6sense

DECEMBER 10, 2021

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Its content syndication efforts generated too many disparate leads that didn’t move down the funnel and offered no true account view. How the Dark Funnel Impacts Deals.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

seo.co

NOVEMBER 5, 2021

The most used analytics software, GA allows you to monitor traffic patterns, track how your visitors navigate through your site, and monitor and optimize your conversion funnels. Siteliner is an extremely easy-to-use tool that allows you to quickly find duplicate content and broken links on your site. Investment: Free. URLProfiler.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

The most used analytics software, GA allows you to monitor traffic patterns, track how your visitors navigate through your site, and monitor and optimize your conversion funnels. Siteliner is an extremely easy-to-use tool that allows you to quickly find duplicate content and broken links on your site. Investment: Free. URLProfiler.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Hubspot

APRIL 30, 2018

Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. It's also important you avoid duplicating content across multiple location pages.

SEO 101

SEO De-duplication Work Management Aggregators 101

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Users can block these from containing duplicate offers.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Single Grain

JUNE 28, 2019

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Creating Google Analytics Funnels and Goals: A Step-by-Step Guide. The answer is simple: Don’t index the duplicate pages. 3) Google Ads. 3) Build an A/B Testing Mindset.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Single Grain

AUGUST 19, 2021

Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. Remember: If you do not translate the page content and still have separate URLs in your website targeting different countries, Google will count the pages as duplicates.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Content Standard

JUNE 25, 2023

In fact, Google has explicitly stated that, regardless of whether AI plays a role in content creation, its search algorithm still focuses on prioritizing high-quality, helpful content written for users and de-ranking low-quality, keyword-first content written for SERPs. Broad use of AI increases the risks of generating duplicate content.

SERP 69

SERP SEO Generation Long Tail Marketing 69

seo.co

OCTOBER 4, 2020

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111