Industrial Marketing Today

AUGUST 26, 2011

Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. Use dynamic content in your email marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Unfortunately, if you make your blog a separate entity, your main site won’t benefit from the search engine rankings you’ll get from inbound blog links. Database Marketing ) to other resources on your site.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2012

We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

WebMarketCentral

JANUARY 29, 2007

Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Here the top Internet ad network alternatives: Chitika Serves up mini-malls and guided shopping services through a large network (10,000+) of websites and blogs. Strictly B2C. Also B2C-focused.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

SEPTEMBER 5, 2006

Chris shares his knowledge and thoughts on email-related topics such as database marketing, list building, and *spam*. It also appears that we have similar tastes in reading (though I spent my 4th of July weekend expanding my kids' treehouse).

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. online population access the Internet from a mobile device. That’s a good starter list for Mass Influencers. Among influentials?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Customer Experience Matrix

FEBRUARY 23, 2011

Although the overlap between these products is growing, they are still quite different.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Buzz Marketing for Technology

JUNE 27, 2008

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2009

Engagement level is measured based on things like recency and frequency of the lead's visits to your web site, registration/attendance at events, etc. Using this visit data combined with information retrieved from different sources on the Internet for the qualification as a lead or not. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. and provides a closed loop system for measurement.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40