Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. Moreover, nobody can deny the power of a laugh when it comes to breaking the ice with your customers. That’s why we were so impressed with Taulia.

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. In the mass media world, the relationship barely exists: customers use the product and, hopefully, like it enough to buy it again. Today it is represented primarily by television. Date it from 1985 to 1997.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Buzz Marketing for Technology

OCTOBER 30, 2008

Nick – My role was to guide us thought a crisis time where we launched a 10M ad campaign to stem redemptions and customer defections – now our customer numbers are up, revenue are up, retention is up – CMO role is about acting when the chips are down! Jeff – Moving the business model from broadcast to a narrowcast model.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Vidyard

FEBRUARY 6, 2014

Wow your customers with personalized content If your company has an online presence, you’re already sitting on a treasure trove of data about your customers behaviour – from the day they signed up, to their most successful use of your product. Why not wow your customers or prospects with something truly memorable?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

APRIL 17, 2015

While this becomes difficult as businesses grow and expand to more broad customer bases, Salman Khan, director of the Khan Academy, echoed this point during his keynote saying “The biggest challenge is how to scale while retaining a personalized, authentic product.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

ANNUITAS

OCTOBER 26, 2020

We had to: Re-invent how we engaged with prospects and customers; finding new ways to collaborate, trouble-shoot and align. Double down on customer success – as their success is our success! This combination of net-new clients, current customer expansions, and closed-won deals is the result of thinking like Chief Growth Officers.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

The ROI Guy

DECEMBER 23, 2010

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. the quantified return on investment (ROI) from social marketing efforts. .

Social Media 40

Social Media ROI Practices Media 40