Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Why Video Marketing. Animated Video Marketing.

Paid Content 70

Paid Content Video Marketing Work Management Marketing Management 70

Marketing Insider Group

JULY 11, 2015

We care about the content. We care about whether the content is funny, or helpful. We care about content that doesn’t try too hard to sell us and tries to actually help us. And start helping your customers with content that educates them or entertains them. 12 Questions and Answers on Content Marketing.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Content Standard

DECEMBER 4, 2018

It’s the information age, and marketers are flooded with data. This is why well-chosen content marketing KPIs are more essential than ever. When you see movement in a KPI, your team should be able to tie that movement back to actual marketing activities. Stage 1: Content Creation. ” Publishing Cadence.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity.

Paid Content 93

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 93

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. ” — Adolph Ochs “Advertising is only evil when it advertises evil things.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Leadspace

JANUARY 27, 2021

Can social media marketing work as well for B2B audiences as it does for B2C? While your tweets might never go viral, and you’ll probably never be as funny as Wendy’s, the “Clap Back King” , your social media efforts can still have a massive impact on your brand. Share Valuable Content .

Social Media 71

Social Media Ideal Customer Profiles B2B Marketing Social Marketing 71

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Sharpspring

SEPTEMBER 20, 2019

How has your marketing strategy evolved this year? At SharpSpring, our team has noticed an ever-pressing need to put the “custom” in customer service and reach people on an increasing variety of devices. The future holds a lot of potential for innovative marketing strategies. The Zero-Click Search Result.

Paid Content 69

Paid Content Trends Paid Search Agency Lead Scoring 69

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? They are narrated from the perspective of a previous customer, the story’s protagonist.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Brandpoint

JUNE 21, 2019

People don’t like advertisements; there’s even research to back it up. According to the Advertising Association in December 2018 , public favorability of ads have hit a new low. Consumers are increasingly bombarded by ads and are averse to messaging that they deem unhelpful. Source: BuzzFeed.

Top of Funnel 129

Top of Funnel Examples B2B Thought Leadership Webinar Metrics 129

Hubspot

SEPTEMBER 12, 2019

Nowadays, Facebook is one of the top platforms for digital advertising -- in fact, 93% of social media advertisers use Facebook ads on a regular basis. Among the various offerings in the Facebook ad family is the Instant Experience. What are Facebook Canvas Ads (i.e. Instant Experiences)? Image Source.

Facebook 73

Facebook Paid Search Agency Ads Mobile Advertising 73

Martech Advisor

OCTOBER 9, 2019

Continued marketplace shifts are opening up impactful sponsored content opportunities for mid-sized brands across the web. The resulting bespoke programs have garnered industry accolades for not only their relevant, engaging content integrations , but also for the impressive buzz they generate. Increased Focus on Brand Storytelling.

Top of Funnel 48

Top of Funnel Advertisements Advertising Funnel Advertising 48

Martech Advisor

APRIL 1, 2020

We are smack-dab in the middle of a bold new era -- one in which the direct-to-consumer (DTC) brand marketer is reshaping the entire outlook of business and marketing. For example, there is the brand itself, separate manufacture and separate marketers and retailers—all contributing to the brand’s bottom line.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. Now, take a look at this visual representation of how many B2B companies are using content marketing.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. CAC: Customer Acquisition Cost. CLV: Customer Lifetime Value.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Social Media 129

Social Media Paid Content Campaigns Media 129

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Contents 1. Landing Pages 1.3 Facebook 2.3 LinkedIn 2.4

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. This also requires us to briefly define digital marketing. Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Single Grain

OCTOBER 27, 2020

Couldn’t lose any customers because they had a sale and we didn’t!”. Competitor research has always been and will always be a core part of marketing, and this is the perfect example. TABLE OF CONTENTS: Why Is It Important to Research Competitors? Social Media Marketing Research. Content Marketing Research.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Martech Advisor

FEBRUARY 25, 2020

Digital marketing strategies have changed drastically in the last decade. Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) and being penalized by search engines and other digital platforms.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Try a content writing service like EssayGeeks.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. What Is Pillar Content?

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Outgrow

DECEMBER 26, 2021

17 Must-Have Content Marketing Tools. Behemoth is the right word for content marketing initiatives if not done right. 53% of marketers say blogging is their #1 inbound marketing priority. But most marketers feel like they could be doing better. Which one should you choose? No, thereof.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Single Grain

SEPTEMBER 20, 2022

Content marketing remains the top activity for digital marketers: 91% of marketers use content marketing to reach their audience. Content marketing costs 62% less than traditional marketing and generates up to 3X more leads. TABLE OF CONTENTS: ↓ What Is a Content Marketing Agency.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52