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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant. Resources for assembling these resources and executing each phase of this step: List Curation. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. List Management.

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Content Curation in B2B Marketing

Online Marketing Institute

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids. For some brands, curation may be enough.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. If newsworthy, publishing a press release about the award or milestone. Promote Credibility.

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Your corporate website needs to become a trap

Biznology

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? 14 Sources for Content Curation Inspiration.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. You can follow any responses to this entry through the RSS 2.0 Why are social analytics so important?

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12 Must-Have Tools and Tactics for Content Distribution and Promotion

ClearVoice

Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Instead, think about using a social media management tool or your marketing automation software to speed things up by adding your blog’s RSS feed.