Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? And, when we had a few unanswered questions, we curated responses from expert sources.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 111

Social Media Paid Content Media Business 111

Content Standard

OCTOBER 21, 2014

Publishers and brands are obsessed with finding the secret formula to building online audiences for their digital content. In this post, we’ve combined three great digital content creation ideas culled from lean start-ups and leading Fortune 100 brands alike. What’s your business doing to personalize its content?

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Parse.ly

AUGUST 8, 2019

The back-and-forth of “go talk to the data people” became onerous, and I eventually began pulling the stats myself. There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? The argument for “why content?” How does it use content? And I wasn’t alone.

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it.

Social Media 96

Social Media Media Cross-Selling Paid Search Agency 96

Huptech Web

JANUARY 5, 2023

Table Of Contents. What Does the Future Hold for Content Marketing? Content Marketing’s Role in Brand Awareness. Content Marketing Trends for 2023. Content Marketing Stats You Need Pay Attention To In 2023. That’s where content marketing comes in. Introduction.

Paid Content 52

Paid Content Marketing AI Trends Content Marketing 52

ClearVoice

JANUARY 8, 2019

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. What are your biggest challenges with content? Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. Start here.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Click To Tweet. joderama Click To Tweet.

Template 111

Template Paid Content Planning Content Marketing 111

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Single Grain

MARCH 20, 2020

Several e-commerce store owners overlook the negative impact of adding extra costs, such as shipping, tax and other fees, at checkout. When your customers have already invested their time in curating the products they want, you simply don’t want to tangle them up with an incomprehensible checkout process. Leverage Paid Ads.

Tips 69

Tips Intent Paid Search Agency Mobile Advertising 69

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. Now, take a look at this visual representation of how many B2B companies are using content marketing.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SendX

APRIL 1, 2019

When was the last time you scrutinised your email marketing strategies with Holmesian rigour? Image Credits: Campaign Monitor Email list building is a must for any marketing strategist. Marketing products and service through email list bring return-on-investment (ROI) of 44 dollars for every $1 spent. So how does this happen?

Ad Building 160

Ad Building Marketing & Strategy Opt-out Opt-in 160

Hubspot

AUGUST 5, 2012

Why not cool down by staying the heck inside and persuing some of the marketing stories from this week you might have missed? And as always, let us know what other interesting marketing stories popped up this week that we should be reading! Hungry for more stats? What was the best inbound marketing story you read this week?

Twitter 28

Twitter Forrester Mobile Advertising Curation 28

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? Today: The average customer engages with 3-5 pieces of content before talking to a sales rep. The thing is, selling isn’t that easy.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

SendX

APRIL 1, 2019

Image Credits: ShortStack When was the last time you scrutinised your email marketing strategies with Holmesian rigour? If you’ve been sending out emails that aren’t opened or need to make an email strategy stat, it’s time to do away with old-school game plans and build an email list from scratch. So how does this happen?

Ad Building 30

Ad Building Marketing & Strategy Opt-out Opt-in 30

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Customize the stage layout to focus on the content and people that matters most.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52