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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. For one, start with compelling opt-in forms or landing pages that have clear messaging, appealing design, and a user-friendly interface. What tools should you use to build and grow your email list?

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Data-Driven Attribution and SEM [ebook]

QuanticMind

The Hidden Power of Intent Data—Harness What the Human Eye Can’t See. Online advertisers and search marketers need to be able to quickly merge and analyze downfunnel data from various sources, such as call tracking or CRM. Download this eBook to start improving CTR and other KPIs today.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. That’s all terrific. But how do you know whether it’s, you know, working?

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. Better metrics. Segmenting your list. A/B testing tool.

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How to Create the Ultimate Lead Capture Page: 11 Tips for 2020

Unbounce

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. So before you plan a fantastic design or write a catchy headline, decide what your page needs to accomplish. Tip #1 – Know Your Goal.

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14 Demand Gen Stats to Guide Your 2019 Strategy

SnapApp

Ensuring your lead quality improves efficiency and means your sales team is spending their time chasing down the right leads, not someone who is just interested in that awesome eBook you slaved away on. Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ). source ).

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Marketing Analytics You Should be Tracking

GreenRope

What Are Key Analytics to Track in Marketing. Unfortunately, marketing is a complex field, and there’s not just one type of analytics to track. If you’re sending out newsletters regularly, you need to keep track of total email opens, total clicks, and other such elements. Image via Directive Consulting. New Visits.