SmartBug Media

AUGUST 14, 2020

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We Our people do as well.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Many revenue-generating teams haven’t yet discovered how to utilize and operationalize this data to the best of their ability. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SmartBug Media

AUGUST 10, 2020

So, what do you do when the trade shows you’ve grown dependent on for leads are now virtual, or worse, canceled altogether? The truth is, connecting with leads, acquiring customers, and promoting your brand is still possible. What Is Upselling and Cross-Selling? Strategy 1: Upsell/Cross-Sell Automated Campaigns.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Biznology

MARCH 6, 2017

When thinking about SEO, don’t just focus on your ranking positions. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position. It’s only half the story. Like this post?

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. Once you know your current and potential customers well, win them over time and again by not only reaching them where they are but leading them where they want to go next. Source: Grand View Research.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Zoominfo

FEBRUARY 10, 2021

Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Optinmonster

JUNE 17, 2020

Do you want to create a WooCommerce popup to cross-sell? Cross-selling popups can lead to a huge boost in profits, but only if you target those popups strategically. With all the other things to manage for your WooCommerce store, finding the time to create cross-selling campaigns can be tough.

Cross-Selling 80

Cross-Selling Template Rules Display 80

Only B2B

DECEMBER 1, 2021

Are your leads ready for market? The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Lead Scoring And MQLs.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

ANNUITAS

FEBRUARY 3, 2022

Three main cohorts are leading businesses right now – Baby Boomers, Generation X, and Millennials. But there is a huge generational divide in how these groups make decisions. When it comes to accommodating generational divides in the buying process, most companies fall into one of three categories.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. In this blog, you will learn how AI-powered tools and strategies may boost lead nurturing, improve conversion rates, and maximize customer engagement. AI Empowers Lead Generation.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

ClickZ

JANUARY 19, 2021

Brands need an efficient platform to scale effective local lead generation efforts. The hard part is lead generation – finding those who are the right fit for the product, those who are likely to be interested in a purchase. Non-linear customer journeys necessitate brand and local dealer cooperation.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool? Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Leadspace

MARCH 29, 2023

This is where a Customer Data Platform (CDP) with AI-scoring models comes into play. You’ve already discovered your Total Addressable Market (TAM), identified your average deal size, and generated your buyer profiles – now you need to determine which companies to go after.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Paid Search Agency 62

Zoominfo

AUGUST 31, 2020

It’s also important to determine the lifetime value a customer brings and create loyalty efforts based on long-term revenue estimates. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Salesforce Marketing Cloud

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Connect 1:1 What is demand generation marketing? Here’s how.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Tomorrow People

MAY 30, 2022

But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Leaders should…work together with sales operations and customer success operations to maximize customer lifetime value. 8 tips for marketing to existing B2B customers.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

MARCH 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. Customer Satisfaction (CSAT) Score: CSAT measures the level of satisfaction customers have with their overall experience.

Lead Ranking 100

Lead Ranking Allocation Churn Rate Lead Scoring 100

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Telemarketing in Driving Business Growth Telemarketing has long been recognized as a powerful tool for businesses to generate leads, increase sales, and fuel growth. Customer relationship management (CRM) systems are particularly valuable for managing leads throughout the sales cycle.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Zoominfo

FEBRUARY 10, 2021

Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

Biznology

OCTOBER 3, 2021

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. They’ll say, “Leads! Give me leads!” I’m talking about everything that comes after the lead-to-sales handoff. Lead Nurturing. Lead-to-sales Conversion. Account Management.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

PathFactory

MAY 11, 2022

Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? When prospects become customers, they embark on a new journey that differs from their lead journey. From lead scoring to customer scoring. So why score leads and customers the same?

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. But what is revenue generation exactly?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

InsightSquared

APRIL 14, 2021

There are countless factors that lead to this. The traditional funnel conversion rate equation is simply the number of conversions divided by the number of leads for a sales period, multiplied by 100. Average Annual Contract Value. Are we overlooking up-selling and cross-selling to this high-value customer?

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

Marketing Insider Group

JULY 22, 2020

66% increased the number of leads generated. 83% saw increased engagement from targeted leads. 50% of teams were more productive and able to optimize their time on qualified leads. A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Marketing Insider Group

OCTOBER 20, 2020

Your team is discussing new ways to highlight your business’s value position and drive more leads. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Optinmonster

AUGUST 17, 2021

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. Ready to get started?

Lead Scoring 88

Lead Scoring Lead Ranking Generation Webinar Metrics 88

Optinmonster

APRIL 8, 2024

Product Titles It might not feel like much, but a catchy product title often delights customers and adds to a product’s perceived value. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines. For SEO purposes, make sure your title tags are unique for each product.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. improving your net promoter score) to ensure long-term viability.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? In other words, most of your leads float at the top or middle of your sales funnel for quite some time. In short, you’d need a lead nurturing strategy! What Is Lead Nurturing? Your leads are different people having different needs.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Build it into your mission and values. Track NPS (Net Promoter Score), capture feedback and make it easy. Incorporate customer-centric values and vision into the company’s mission.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Hubspot

APRIL 1, 2024

Ask any salesperson if they get enough inbound leads. It’s kind of a running joke that no seller will ever get enough leads. Every seller wants a strong, steady stream of quality inbound leads. Fewer prospects are going to just hit your lead form in 2024. And don’t consider everyone who does sign up a hot lead!)

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56