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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

Here’s the story of James Creech and the team behind Paladin Software. Realizing there had to be a better way to do this, the team created their own solution. Per James, “I always joke, we have a little bit of a different model: we raise money from our customers and we call it revenue.”). The Discussion. Forget the fatigue.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

Buyer personas are the “secret sauce,” and not just for your marketing team. Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers.

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Virtual Event Platform Comparison: 2022 Virtual Event Tech Guide

SpotMe Blog

Our virtual event platform comparison helps you pick your next virtual event solution. We have built our virtual event platform comparison guide by reviewing available tools. Integration exist for CRM, marketing automation systems, and other event registration systems. See our virtual event platform page. Defining “best”.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. AdWords Customer Match.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

As a marketer, the way to support your sales team depends heavily on your job scope. In addition, many of you are likely wearing multiple hats and need to understand multiple roles to better support your sales team. Next, talk to the sales team to understand their challenges and needs. Check it out.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

We have our finger on the pulse of our customers like never before—and yet, many of us wonder, “Am I connecting with my customers enough?”. If we aren’t constantly engaging, connecting, and interacting with our customers, they will take their business elsewhere. Social media makes us more accessible to our audience.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. Our panel discussion featured Crystal King , Social Media Professor at HubSpot, and Michael Birky , Paid Media Director at SmartBug Media. This data is owned and used by the website that a person is visiting.

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