Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that). Check out all the details and save 50% (only $297 for a limited time).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. A Case in Proof: Selling Innovative Marketing to the Top Brass by My Venture Pad. Social Media and Public Relations.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. I agree with all of the suggestions in the case study.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Convince & Convert

MAY 12, 2010

You’re probably familiar with the story of Green Eggs and Ham, but just in case, it’s the story of one (unnamed) character trying earnestly to get the character Sam to try green eggs and ham. I feel like the other guy in the story- will you try social media if I give you some great case studies? And that’s just it.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Yes in all cases BTW). Yes in all cases BTW). Gary Vaynerchuk has a FPT of 39.26. Have a learned a ton?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. But in either case its a big number.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

AUGUST 19, 2010

But when you combine all of the platforms to truly leverage the power of the technology and the network, we'll as you note above, then you've got something that works on so many levels (CRM, SEO, Viral) that truly amazing things can happen. Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

JULY 6, 2010

For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. And when the accidents went away, so did the behaviors. Im Jay Baer.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) Sore spot with us PR types.) population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study. You are indeed the perfect case study. Social Media results can’t be measured False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

markempa

MAY 28, 2005

Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. In some cases, it will negatively impact revenue. Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. This is a classic case of seeing with clarity from the outside without having to deal with the realities that you may be unaware of.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The differences may then lie in use cases and expectations. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. Twitter Lists Frenzy =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It has to come from you. Getting the C-suite to really believe is SO hard.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

JULY 31, 2012

Marketing/Communications/PR. CRM Systems. Case Studies in Custom Content. Advertising and Public Relations. Booth-related Services. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Web/Internet/IT/eMedia. Operations. Companys Focus.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] jaybaer Fantastic analogy! I may have to use that one.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 21, 2010

link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Social media strategy consulting details here.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

SnapApp

MARCH 7, 2018

From one perspective this may seem like a motley crew, from another, however, you could make the case that all of those studies combined make for quite a comprehensive unit for the variety of entities marketing covers. . Either way, the fact remains that the majority did not specifically study marketing.

Course 63

Course CMS Development Advertising Agencies Work Management 63

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? I have studied and proven this. And that’s why your social media strategy must be tools-agnostic. So much clutter.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Marketing Finger ( Resources Studies Social Media Consulting ). What Works ( Vendor Government PR Trends Spending Release ). July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. There’s a best time to send Tweets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 1, 2010

Social media for me is like selling PR to a company who had only done advertising. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. Why was advertising fine and pr questionable? Failure may happen. Im Jay Baer.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. 5 Predictions for the Public Relation.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. It seems, in the case of Facebook, the proliferation of the Like button makes these numbers EVEN less diagnostic. shining through. Number of Twitter followers. Number of blog comments. What do you think? Im Jay Baer.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

BDB

SEPTEMBER 27, 2023

According to a recent global study conducted by LinkedIn and Ipsos, lead generation accounts for an average of 36% of B2B budget allocation and spending, ahead of other significant areas, such as brand building at 30% and demand generation at 20%. A caveat: it might seem counterintuitive to generate leads using PR.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Convince & Convert

MAY 19, 2010

model Certainly today, all of these tools and mediums can be made to be discoverable, interactive and shareable — but I wanted to point out that each tool and (in some cases medium) has inherent strengths and weaknesses in this model. A Facebook profile update is very shareable. Im Jay Baer.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140