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6 Ways to Generate More Leads at Trade Shows

Lead Liaison

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. The thirst for competition doesn’t curtail at trade shows. It’s a quality we all inherited.

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How to Create a Touchless Scavenger Hunt for your Trade Show

Lead Liaison

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. That data could easily flow into their CRM or marketing automation system and be used for targeted marketing and sales.

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How to Prepare for a Successful Trade Show

Lead Liaison

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Controlling Lead Leakage with Lead Management Best Practices

LeanData

Naturally, technology was at the top end of the lead cost spectrum for industries with an average cost of $208. By channel, events and trade shows posted the high-water mark at an average of $811 per lead generated, while online retargeting and SEO brought up the low end at $31 per lead. How to stop lead leakage.

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Using AI to improve your trade show follow-up communications

Conversica

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

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Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Lead Liaison

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)

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Best Practices for Transcribing Business Cards and Contact Information

Lead Liaison

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other. accurate on average.