Unbounce

JULY 6, 2020

—here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. 11 Tips to Create Better Lead Capture Pages in 2020.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Brandpoint

NOVEMBER 3, 2022

The following ideas will help you elevate your website to get more traffic, and ultimately, more results. Your blog can be a great place to drive traffic and goal completions. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Zoominfo

FEBRUARY 25, 2021

Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Customer Relationship Management (CRM). CRMs help marketers and salespeople track sales from the very first touchpoint with a prospect, all the way to the final sale. B2B Lead Generation Sources. Common Tools for L2RM.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Hubspot

JANUARY 20, 2020

One tactic is a squeeze page. Below, let's review what a squeeze page is, some examples, and how to build one. While squeeze pages are a type of landing page, it's important to note that not all landing pages are a squeeze page. So, what should a squeeze page look like?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 100

Sprout Social

MAY 5, 2021

Landing pages. Customer reviews and testimonials. If you’re tracking your customers in a CRM such as HubSpot or Salesforce (see below), you can more easily track where folks are coming from and how they behave once they engage with your business. If your teams are already plugged into a CRM, start there.

Paid Search Agency 114

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 114

Zoominfo

FEBRUARY 25, 2021

B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Common Tools for L2RM Customer Relationship Management (CRM) As businesses grow, leadership needs to understand historical trends, current projections, and capture everything that happens in between.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

SmartBug Media

DECEMBER 10, 2020

HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” Use HubSpot’s traffic report to determine your most trafficked pages with the highest bounce rates and/or lowest conversions, and focus on those for some on-page SEO.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Binary Demand

MAY 4, 2023

Create landing pages and FAQs to address common concerns and issues before the sales team interacts with the leads. Integrate your CRM system with your marketing automation platform for the greatest outcomes. Make sure the landing pages deliver the exact solutions the visitor is seeking for.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Sharpspring

APRIL 20, 2021

Unboxings can show real-life applications, and testimonials from happy clients can elevate your brand. Most people don’t go past the first page, so this is a perfect place to get noticed. Landing pages. Answer customers’ questions promptly and create an FAQ page. Search advertising. Tune in to your customers .

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

Valasys

MAY 22, 2020

Any which ways, blogging, and Search Engine Optimization (SEO) remain evergreen practices to acquire high-quality organic traffic. By monitoring the influx of traffic on the website and by measuring and optimizing the website conversions, the marketers can not only generate high-value leads but also amplify the rates of conversions.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Albacross

OCTOBER 16, 2018

If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system. What’s a lead capture page, and how do you use it to generate more leads? Here’s an example of what a lead capture page looks like: Image Source. Lead capture pages vs homepages.

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63

SmartBug Media

JULY 22, 2020

Lastly, you’ll need a marketing automation tool, ideally one that’s integrated with your CRM, to help you implement and report on your strategy. A landing page optimized for conversion. A thank you page. Invest in Marketing Automation Software. 7 Marketing Automation Ideas for Senior Care Lead Generation.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

The ABM Agency

JANUARY 8, 2021

While seemingly running silently in the background of your marketing campaigns, SEO generates two times more revenue for B2B companies than any other channel and remains the most prominent driver of organic, trackable website traffic. B2B SEO is vital to generating organic traffic and leads for your business. Let’s get started.

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

Unbounce

APRIL 10, 2019

How do you create a landing page that speaks to the needs of B2B buyers? Check out some of these B2B landing pages built with Unbounce for ideas and inspiration. In this same way, you should also review your signup forms and sign-in pages to see what you can remove or improve. EDITOR’S NOTE.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

SnapApp

MAY 7, 2018

Don’t just create landing pages that shout “We’re better than they are!” Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Both snippets from these two related landing pages use the same structure, but agitate the lead’s pain points in different ways. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Sharpspring

APRIL 20, 2021

Unboxings can show real-life applications, and testimonials from happy clients can elevate your brand. Most people don’t go past the first page, so this is a perfect place to get noticed. Landing pages. Answer customers’ questions promptly and create an FAQ page. Search advertising. Tune in to your customers .

Paid Content 79

Paid Content Work Management Marketing Strategy Marketing & Strategy 79

PureB2B

AUGUST 19, 2018

Draft follow-ups in advance and send them automatically through your CRM. Paid search makes sure that your company appears on top of their SERPs, allowing you to gain additional traffic, and build brand awareness. Then, create landing pages full of educational content to continue nurturing these leads.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Golden Spiral

DECEMBER 21, 2018

Here are some things to look for: What three topics are getting the most traffic on our blog? What is the conversion rate of our landing pages? His win/loss record is testimony to the validity of his perspective.). New York City traffic was snarled for hours. Which five emails have the highest open rate?

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Vidyard

OCTOBER 27, 2019

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Increase traffic to your website. Get more backlinks to pages with embedded videos. customer stories or testimonial videos). Landing pages. It’s a valuable content format with a lot of benefits. Rank higher in search.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

SnapApp

MAY 7, 2018

In it, he advises: “Don’t just create landing pages that shout “We’re better than they are!” Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Equipped with CRM data, you can create more personalized campaigns that improve response rate and guide the lead to your sales team.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Unbounce

JUNE 17, 2020

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. You set up a targeted campaign to bring people to your ebook download page, and traffic is trickling in.

Landing Pages 145

Landing Pages Work Management Top of Funnel Marketing Management 145

Ontraport

APRIL 29, 2020

Sometimes your ads work, your emails connect, your landing pages convert like crazy… and sometimes they flop. For example, it should include: Tools to see which ads are working to attract quality traffic to your site and which ads bring tire-kickers. CRM integrated or built in. Pretty soon, you’ve got your pitch down pat.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

Vidyard

OCTOBER 27, 2019

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. customer stories or testimonial videos) Culture videos Demo videos Personalized videos Each video type serves a different purpose and fits in a different part of the marketing funnel. It’s a valuable content format with a lot of benefits.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Goal: Drive More Traffic 7.2 The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Valasys

MAY 15, 2020

Videos help increase the conversions on the landing pages of your website; just another example of how leveraging video content boosts organic SEO. According to a report from Eye View Digital , using videos on landing pages can help increase conversions by as much as 86%. Read more on SEO Best Practices for Landing Pages.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Anyword

APRIL 15, 2022

Elementor Pro users have access to more than 90 widgets that do everything from displaying text and images to soliciting sign ups and showing customer testimonial carousels. As an affiliate marketer, you probably want to establish a set of landing pages and review templates that showcase your brand value to website visitors.

Marketing Websites 52

Marketing Websites Enterprise Management Work Management Marketing Management 52

Albacross

OCTOBER 16, 2018

If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system. What’s a lead capture page, and how do you use it to generate more leads? Here’s an example of what a lead capture page looks like: Image Source. Lead capture pages vs homepages.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

PureB2B

AUGUST 19, 2018

Draft follow-ups in advance and send them automatically through your CRM. Paid search makes sure that your company appears on top of their SERPs, allowing you to gain additional traffic, and build brand awareness. Then, create landing pages full of educational content to continue nurturing these leads.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Sharpspring

APRIL 20, 2021

Unboxings can show real-life applications, and testimonials from happy clients can elevate your brand. Most people don’t go past the first page, so this is a perfect place to get noticed. Landing pages. Answer customers’ questions promptly and create an FAQ page. Search advertising. Tune in to your customers .

Paid Content 52

Paid Content Work Management Marketing Strategy Marketing & Strategy 52

Bluetext

APRIL 20, 2020

The trick is to walk the line between having free ungated blogs that are enticing and helpful to draw traffic but not too helpful and giving away a company’s expertise without gaining any leads. Don’t Forget to Design the Landing Page UX/UI for Conversion. Do Add SEO Excerpt from Gated Content on the Landing Page.

Top of Funnel 30

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 30

Ontraport

APRIL 29, 2020

Sometimes your ads work, your emails connect, your landing pages convert like crazy… and sometimes they flop. For example, it should include: Tools to see which ads are working to attract quality traffic to your site and which ads bring tire-kickers. CRM integrated or built in. Pretty soon, you’ve got your pitch down pat.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation Work Management 71

accelerate agency

AUGUST 7, 2021

Social referral marketing refers to the process of using your social media platforms to encourage sharing your landing page, social media page, or posts. Increasing inbound traffic. Use customer relationship management (CRM) software to track your performance and overall customer satisfaction. Image Source.

Budget Programs 52

Budget Programs Marketing Budget Marketing Automation Services Work Management 52

accelerate agency

APRIL 12, 2023

If you’re offering a CRM solution, for example, it would make sense to approach the directors of sales departments at B2C companies. First, you have to get as much organic traffic to your site as possible. On the other hand, if they undertook an informational search, they’ll probably prefer to land on a blog post.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Hubspot

AUGUST 28, 2017

You can easily capture videos of yourself, your office, events, and customers giving off-the-cuff testimonials when your sales and account teams pay them a visit. One need only look at the numbers for a reminder: 82 percent of all internet traffic will be video by 2021, up from 73 percent in 2016.

Video Marketing 78

Video Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 78

ConvertKit

DECEMBER 31, 2019

Think about the last time you created a landing page. One landing page, to go—hold the pickles. I'll take a wild guess and say you likely chose what should be on your page based on what you thought your audience needed. It's easy to create a landing page and then forget about improving it over time.

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

Optinmonster

DECEMBER 14, 2023

Landing and optin pages are an essential part of your sales funnel. In fact, a well-designed landing page can make or break your conversion rates. If you’re a busy entrepreneur or marketer, you may think you don’t have time to create a stunning landing page that converts. What Are Optin Pages?

Marketing Automation Services 82

Marketing Automation Services Landing Pages Examples Tools 82