ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead.

Landing Pages 121

Landing Pages Traffic Top of Funnel Email Marketing 121

Search Engine Journal

OCTOBER 26, 2021

How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? The post How Can I Drive More Traffic To Targeted Landing Pages? Learn more in this Ask an SEO. appeared first on Search Engine Journal.

Landing Pages 127

Landing Pages Traffic SEO Content Marketing 127

Unbounce

MAY 24, 2021

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. Jump to a Way to Drive More Traffic. Paid search ads.

Paid Content 145

Paid Content Landing Pages Traffic Paid Search Agency 145

KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. And that’s smart.

Landing Pages 244

Landing Pages Optimization Effectiveness Conversion Rate 244

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 148

Landing Pages Marketing Automation Services Marketo Paid Search Agency 148

Content Marketing Institute

MAY 31, 2022

When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls. Continue reading →

Landing Pages 102

Landing Pages Traffic Conversion Leads 102

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page. The other half?

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Optimization 75

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Marketing & Strategy Top of Funnel 143

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA).

Landing Pages 85

Landing Pages Ad Building Mobile Marketing Paid Search Agency 85

Visitor Queue

SEPTEMBER 15, 2022

Generating traffic and conversions is essential to any digital marketers’ job and are some of the main goals they set out to achieve. Not too long ago, before landing page builders, that was very difficult […]. The post 9 Best Landing Page Builders appeared first on Visitor Queue Blog | Identify Website Traffic.

Landing Pages 90

Landing Pages Best Practices Traffic Marketing Websites 90

DivvyHQ

AUGUST 23, 2023

Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points. But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind.

Landing Pages 86

Landing Pages Lead Generation Top of Funnel Conversion 86

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. leads per month.

Landing Pages 138

Landing Pages Paid Content SEO Optimization 138

Unbounce

MAY 17, 2022

Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first. Pairing that strong foundation with Unbounce’s Smart Traffic to scale performance and reach client goals faster. When Landing Page Testing Goes Wrong.

Landing Pages 145

Landing Pages Paid Search Agency Top of Funnel Rules 145

Unbounce

JANUARY 26, 2021

Just look at your landing pages. What opportunities would they see on your landing pages? The first step was to find a landing page—a good one, so that we can find opportunities instead of just focusing on the basics. How would the pros rethink your landing page? From there it was simple.

Landing Pages 145

Landing Pages Optimization Paid Search Agency Work Management 145

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. To evaluate copy, we extracted the written content of each landing page.

Landing Pages 145

Landing Pages Design Conversion Rate Conversion 145

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 130

Landing Pages Marketing Prospects Marketing & Strategy Paid Search Agency 130

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). Use Your Copy to Pre-Qualify Traffic. And this is where your landing page steps in. Sounds familiar?

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Sales Qualified Leads 145

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? But it looks like we’re gonna have to change that. How We Got Our Data.

Landing Pages 145

Landing Pages Conversion Video Marketing Conversion Rate 145

Unbounce

DECEMBER 17, 2021

And you need channels like advertising to bring visitors to your landing page. We’ll show you how pre-roll ads can fit into your marketing strategy and help drive users to your landing page. They can add spice to the stack of search and display ads in your typical landing page campaign. Get to the point.

Landing Pages 78

Landing Pages Top of Funnel Traffic Paid Search Agency 78

Unbounce

NOVEMBER 11, 2021

Let’s talk about behavioral segmentation and how it can help you personalize your landing pages for more conversions. Here are three data points you can use to target your next landing page. When you know which group your target customer falls into, you’ll be prepared to tailor your landing page content to their values.

Landing Pages 139

Landing Pages Segmentation Optimization Psychographics 139

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Landing Pages 140

Landing Pages Business Digital Marketing Funnels Conversion Rate 140

DivvyHQ

APRIL 11, 2023

Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include? Starting a podcast?

Landing Pages 92

Landing Pages Promotion Marketing Tools 92

Unbounce

NOVEMBER 4, 2021

Sure, your goals may be different—you sure as heck don’t wanna create a whole Martin Shkreli army— but you can create your own “gold rush” using scarcity on your landing pages. To increase conversions on your landing page, you must understand human nature. How to Use Scarcity on Your Landing Page.

Landing Pages 145

Landing Pages Urgency Marketing Opt-out Traffic 145

Unbounce

FEBRUARY 17, 2021

Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. Instead, use Twitter landing pages to help you get more value from every follower who clicks. What is a Twitter Landing Page? How Twitter Landing Pages Fit into Your Social Media Campaigns.

Landing Pages 145

Landing Pages Twitter Examples Paid Search Agency 145

Unbounce

JANUARY 27, 2022

Bring a blank landing page, Smart Traffic , and your marketing know-how. All websites, ads, and landing pages look the same, making it pretty darn difficult to capture the attention of new patients. And heck—it’s not like he has time to manually create 300 different landing pages for each campaign, either.

Landing Pages 139

Landing Pages Paid Search Agency Marketing Analytics Tools Lead Scoring 139

Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. Worldwide, mobile traffic share is around 55% while desktop traffic, which had dominated historically, is about 42%. Mobile devices are the future.

Landing Pages 75

Landing Pages Traffic Optimization Mobile Marketing 75

Unbounce

JULY 9, 2021

Let’s get to the point: There are some things that you just shouldn’t do with your landing page. Landing pages are made of a bunch of elements that each play a part in the page’s success. So, one of your landing page elements could be throwing the whole thing outta whack without you realizing it.

Landing Pages 145

Landing Pages Top of Funnel Lead Gen Marketing Funnels 145

The Point

OCTOBER 18, 2018

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). Click To Tweet.

Landing Pages 182

Landing Pages SEO Demand Paid Search Agency 182

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

Landing Pages 65

Landing Pages Conversion Design Best Practices 65

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Paid Search Agency Lead Scoring 145

Unbounce

JULY 21, 2020

Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. What Goes Into a Brand?

Landing Pages 145

Landing Pages Optimization Brand Identity Branding 145

Unbounce

MARCH 1, 2022

Click tracking can bridge the gap between your landing page and your visitors to uncover how they navigate your site (and what you can do to optimize their experience). Click tracking is a metric that tracks the number of clicks that happen on your landing pages, apps, and emails. What Is Click Tracking?

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Kevin Indig

MAY 8, 2023

Measuring the impact of SERP layout changes on organic traffic is complex. As a result, we often don't find the right way to turn negative traffic trends around and lose credibility. " The solution is an organic traffic erosion analysis. What is SEO erosion?

Traffic 142

Traffic Organization SERP CTR 142

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

JUNE 17, 2020

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. You set up a targeted campaign to bring people to your ebook download page, and traffic is trickling in.

Landing Pages 145

Landing Pages Top of Funnel Work Management Marketing Management 145

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

Landing Pages 67

Landing Pages Optimization B2B Top of Funnel 67

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

Landing Pages 145

Landing Pages Paid Content PPC Optimization 145