The Marketing Blender

FEBRUARY 13, 2024

These stages serve as a roadmap to guide the sales process, ensuring efficiency and effectiveness in every step. Improved efficiency across operations allows streamlining of processes and effective resource allocation. Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Only B2B

FEBRUARY 21, 2024

Remember, intent data isn’t just about getting you started; it’s about getting you there efficiently and effectively. Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. Don’t stall your B2B marketing efforts.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Salesforce Marketing Cloud

OCTOBER 25, 2021

Gathering data can feel like it’s 1999 — so many silos and disconnected systems, many still paper-based. Simply put, you need workflow orchestration right in your CRM (customer relationship management platform). Register for this webinar now. DPA is the missing piece that brings workflow orchestration to your CRM.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

SmartBug Media

JULY 22, 2020

Increase Your Efficiency. Senior care marketers, including many nonprofit senior care organizations, are usually working with tight budgets and small teams, so every opportunity to increase efficiency goes a long way. Prerecorded Webinar. Why Use Marketing Automation to Increase Lead Generation in Senior Care? A call to action.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. MAPs are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Salesforce Marketing Cloud

DECEMBER 8, 2023

Craft marketing emails that people will engage with Emails are an art and a science, and efficiency is key for success. New product announcements, brand news, white papers, and webinars are all examples of content typically found in promotional emails. When it comes to driving purchases , email accounted for 19.8%

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

DealSignal

NOVEMBER 9, 2022

Different assets and campaigns generate leads in different ways – think of all the differences between download forms for white papers and reports vs. registration forms for webinars and workshops. As industry shifts grow more and more unpredictable, verifying the information in your CRM database should be a routine process.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. What is Sales Enablement? But first, what is sales enablement? At its core, it is a collaboration between both marketing and sales.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. What is Sales Enablement? But first, what is sales enablement? At its core, it is a collaboration between both marketing and sales.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

SmartBug Media

JANUARY 30, 2020

When it comes to white papers and case studies, gate your content to generate new leads. Webinars or Conferences: Annual conferences are great for co-marketing and building partner relationships. If you or your partner don’t hold these events, try to collaborate on webinars instead.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Branding 95

Salesforce Marketing Cloud

JULY 6, 2021

See how the Inspirato sales squad ramps up efficiency, productivity, and sales call quality faster. Watch the webinar. Be sure you upload it to your CRM as an attachment or use a tool like Salesforce Anywhere to create a CRM-based collaborative document editable by both the manager and the rep. Can you relate to this?

Work Management 98

Work Management Effectiveness Tips Allocation 98

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. With the goal of positioning ourselves as thought leaders within the industries we focus on, we started creating more in-depth content, such as white papers, eBooks and Webinars. Coffee or tea?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Prospect downloads a white paper on Technical Solutions: 15 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Sharpspring

OCTOBER 27, 2021

The right mix of cost-efficient inbound and outbound marketing allows SMEs to grow their customer base without hurting their profits. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. Dooly : smart meeting notes review to help sales reps overcome objections and update the CRM.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

The ABM Agency

APRIL 10, 2023

Incorporating an effective ABM strategy into your organization’s overall sales and marketing plan can lead to significant benefits in terms of efficiency, deal size, ROI, and customer relationships. Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Madison Logic

SEPTEMBER 8, 2022

When initiating your nurture program, it can be easy to focus on creating new targeted content and overlook existing marketing collateral like webinars, eBooks, and white papers. Another example is leveraging CRM (Customer Relationship Management) data to help sales close more deals.

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

NuSpark Consulting

JULY 9, 2010

Start integrating marketing campaigns into your CRM so that quality leads and sales can be analyzed by lead source. Do you know what current tactics generate the most efficient leads and sales from a cost-per-lead standpoint? Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Start integrating marketing campaigns into your CRM so that quality leads and sales can be analyzed by lead source. Do you know what current tactics generate the most efficient leads and sales from a cost-per-lead standpoint? Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. What is Sales Enablement? But first, what is sales enablement? At its core, it is a collaboration between both marketing and sales.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

B2B Marketing Analytics

FEBRUARY 4, 2019

These 4 KPIs provide insights into efficiency across the funnel and help with accelerating deals. Demand Waterfall conversions generally track 4 KPIs with some degrees of variation – Leads to MQLs, MQLs to SALs, SALs to SQLs and SQLs to Deals.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

KoMarketing Associates

JANUARY 29, 2015

Don’t forget about the efficiency of advertising spend in coordination with budget as well. While we’ve already discussed why cost per click is often not an effective B2B performance factor, efficiency in spend, coupled with ad visibility, still requires the monitoring of this metric. Are you providing free content or white papers?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

B2B Marketing Analytics

FEBRUARY 24, 2020

These 4 KPIs provide insights into efficiency across the funnel and help with accelerating deals. Demand Waterfall conversions generally track 4 KPIs with some degrees of variation – Leads to MQLs, MQLs to SALs, SALs to SQLs and SQLs to Deals.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Valasys

MARCH 13, 2023

It’s clear that marketing automation is becoming increasingly popular within the CRM space, and its impact on a business’s success cannot be overstated. Not only does it save you time and increase efficiency, but it also helps you build stronger relationships with your customers.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Zoominfo

JANUARY 29, 2018

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Conferences, networking events, and webinars are all excellent ways to gain new skills, meet new people, and develop as a professional. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Use your CRM to set up workflows and assign tasks to people based on defined triggers. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40