Sharpspring

APRIL 4, 2018

This new law means important changes for many digital marketers, so it’s crucial to be prepared. What Is GDPR and Who Should Care? If you use SharpSpring (or any other marketing automation, CRM, or email marketing platform ) to manage your lead/customer data, then GDPR likely applies to them (and you).

Marketing Automation Services 40

Marketing Automation Services Privacy Policies Privacy Work Management 40

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Many CRM providers, database gurus and a few agencies have developed preset forms to create dashboards. Whats a lead generation dashboard?

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JULY 28, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

APRIL 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. is using podcasts to generate sales leads and revenue for their sales training events. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 109

Direct Marketing Examples SMS Paid Search Agency 109

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. Dont know what a RSS feed is yet?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " I agree her completely - lead generation for the complex sale requires a holistic, disciplined and multi-modal approach.

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance. Why or Why not?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Stevens & Tate

SEPTEMBER 20, 2022

Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge. There is a misconception that GDPR only affects B2C businesses. How Will Businesses Need To Change?

Privacy Policies 94

Privacy Policies CMS Development Privacy Opt-out 94

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. That amounts to literally billions of wasted marketing dollars. The speed of lead follow-up is a major contributor to this problem.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. That being said, I completely disagree with the definition of thought leadership as presented. So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

ClickZ

JUNE 20, 2019

And with a $38 return on investment for every dollar spent , it’s actually one of the most successful marketing tools available. Some other email facts to consider: What percentage of B2B marketers utilize email marketing? What about email newsletters? But what email marketing platform should you use?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Email Marketing Marketing Management 101

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. Pre-requisite Work. Options for Filling the Gaps.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Heinz Marketing

DECEMBER 11, 2017

Listen in or read our conversation below entitled: Sales/Sales Development/Marketing: The Trifecta for Successful Pipeline Development. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. ” What does that mean to you?

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vision Edge Marketing

JUNE 20, 2019

One attribute of a high-performing organization, whether Marketing or otherwise, is the development, implementation, and consistent usage of a dashboard. Dashboards are a critical component of Marketing Performance Management (MPM). These types of dashboards do not make the connection between the work of Marketing and business results.

Work Management 141

Work Management Planning Multi-Touch Attribution Marketing Management 141

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1]

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What do you think? Fusing the different disciplines and approaches is what will get us to to the strategic ground we all want to reach.

PR 161

PR Social Media Paid Content Media 161

ViewPoint

FEBRUARY 27, 2014

Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet. This worries me.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. I do hope you’ll download it and come back and tell us what you think in the comments. Maybe social media isn’t the new television, but rather the new telephone and CRM?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? The first thing we have to look at is defining what “customer experience” really means.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40