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Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

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Chief Revenue Regrets: Relying on Reps to Provide Forecasting Deal Data

InsightSquared

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. For the better part of my career as a CRO, I was frustrated with the quality of my CRM data. All updates must sync back to CRM. Not the depth nor the breadth.

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HubSpot Database Decay & Hygiene Strategy Made Simple

Envy

In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. When files aren’t cataloged correctly, this can cause issues, for example when a vintage data group needs to be retired but has been overlooked. In other words, you need to have a data hygiene strategy.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits.

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5 Ways Technology Changed the B2B Selling Process

Zoominfo

Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits.

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Creating a Culture of Accountability

InsightSquared

This opens up a whole other can of worms, how can you forecast accurately? Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. The Road to a Cleaner CRM. Optimize your CRM to make KPI tracking simple, and train managers to lead using these metrics.

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41 Expert Opinions on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.