How to Use Long Tail Keywords to Boost PPC Search Traffic


There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? A long tail keyword could be “marketing automation for Adwords PPC.”.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Their main topic of discussion was around “spelling for long queries.”


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The 17 Best Keyword Research Tools for SEO and SEM


And of course, keyword stuffing, as an SEO tactic, is long dead. Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” 9) Long Tail Platinum.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. We are now switching to a strategy where we start narrower, with more broad match modifier (the + identifier), phrase match, and long-tail keywords, and then expand.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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7 Ways SEO & PPC Can Work Together in 2021


If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa.

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Improve Your Search Marketing Ad Conversions With a Free PPC Audit

Free PPC Audit – Table of Contents. + Fix your PPC ad campaigns to improve your conversions and conversion rates. PPC audit. What you’ll get with your free PPC audit. + A free PPC audit gives you the upper hand. + Why you need a free PPC audit from +

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5 Tips For Your Thanksgiving PPC Campaigns


But just as your household is being prepared for the holiday, your Thanksgiving PPC campaigns are also in need of some holiday preparation. So, while we’re sure you have plenty of other distractions, here are a few tips for your Thanksgiving PPC campaigns to keep in mind over the holidays. In the same vein, you’ll want to think of the plethora of long-tail and related keyword combinations that could further hone in on likely targets. PPC Thanksgiving PPC Campaign

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7 Bing PPC Secrets That Expand SEM Beyond Google


As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. Bing beats out Google in share of long tail search queries.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues


In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues. One of the biggest reasons for missed goals in PPC performance marketing is low-quality data. Manual bidding is no longer a default strategy in PPC performance marketing.

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What is PPC? A Guide to the Basics


Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. The post What is PPC?

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

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PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Directive Agency

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. In this post, we’ll walk you through the decision-making process for choosing PPC or SEO, we’ll talk about the many factors you need to weigh and consider, and then–when you’ve arrived at the most viable option for your situation–we’ll cover some strategies for lowering your Cost Per Acquisition so that you can truly maximize the budget you’ve been allotted.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. Whether you’re just getting started or already have fully-developed paid search campaigns in place, consider the following best practices to include in your strategy: Planning and developing your PPC campaigns.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. For advertisers who were in the top spots, they need to be prepared to see an increase in the cost-per-click (CPC). An immediate action to consider in order to increase the ads visibility is to adjust the match types, expand long-tail keywords inventory and explore new keyword opportunities.

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17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. Related Content: 10 PPC Trends You Can’t Ignore in 2020. As long as you have a working Google account, you are all set.

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Why At-Scale SEM Programs Need Bid Optimization Technology


Many PPC managers today prefer to use manual bidding because it’s highly customizable. Experienced PPC practitioners today are well aware that there are a wide variety of important data sources that can impact bidding decisions and campaign performance, but they simply ignore them because they don’t have the time, resources, or technology to take full advantage of their potential. The result is an array of potential CPC bids that the decision engine uses to select an optimal bid.

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The Worst PPC Mistakes Beginners Make (and How to Avoid Them)


If you’re not happy with your PPC results, consider this as a checklist to revamp your account. PPC managers say they are doing work in their accounts, but when I look at the change history of the average AdWords account, the numbers tell a different story. Average Quality Score is an extremely good predictor of overall account success, as it directly affects your rankings and cost per click (CPC). AdWords advertisers have ignored the mobile space for far too long.

Best Google AdWords Tips and Tactics of 2010


There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. 4 Ways to Leverage Adwords Search Query Reports by PPC Blog. Including Image Ads In Your Marketing Mix by PPC Hero. Google AdWords Quality Score Factors by PPC Blog. ** 5 Stars. 6 Steps To Raise Your Quality Score by PPC Hero. Case Study: Improving Low Quality Score Accounts by PPC Hero.

How to Tell if You’re Wasting Money on Google Ads


No matter how basic or complex your PPC program is, you’ll have all the tools you need to work through and discover your wasted ad spend. In this case, we recommend looking at percentage of the long tail keywords with clicks. Non-brand head terms are expensive in this space, so the more you can extract value from the long tail, the better. Then we determine the ideal CPC for each of these combinations. Google Ads / AdWords Google Ads Google Adwords PPC


Bid Optimization Opportunities You May Be Missing


If you have any kind of PPC advertising strategy in place, it’s likely you have the basics down. You probably have figured out how much money you can spend and determined the CPC range that falls within your budget. To that end, it’s sometimes more strategic to bid on specific long-tail keywords. It might be surprising but a number of PPC advertisers are either inadequately tracking conversions or aren’t doing so at all.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO


Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Go for the relevant, long-tail keywords instead. Instead, there are many ways to research and find long-tail keywords that are right for your business.

Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign


Just like with Google PPC, Amazon ads are a way to get your products at the top of search results when people shop on Amazon. Compared to search PPC, where ads appear at the top of search results, there’s a lot of flexibility on where Amazon ads can appear. Like search PPC, advertisers can bid on specific keywords to get higher visibility for their products. Long tail keyword research tools. Amazon has been an ecommerce powerhouse for a long time now.

An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups’ (SKAGs)

If a keyword only gets 200 searches a month, for example, you might only have 5-6 clicks per week (and 0 or 1 conversions) with which to guess the correct CPC for that keyword. Obviously, you can use estimates from the keyword tool to figure out a rough separation of head and long-tail keywords, but what really matters is how the keyword performs for your business. Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently.

13 Best Keyword Research Tools to Boost Your Organic Traffic


On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. You get to see your competitors’ organic keywords, backlinks, and PPC campaigns. This keyword search tool includes a wealth of information when you search, including search volumes, related results and phrases, and the estimated cost per click (CPC) for any keyword you input.

How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

PPC Research. The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). PPC Research. Facebook's Ad Library works the same way, too: Review Your Competitor’s PPC Keywords.

Rank For Lawyer SEO Terms Relevant To Your Firm


Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs. Choose specific, long-tail keywords to optimize for that include “near me” or the city where the firm is located. Combining PPC and SEO.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? CPC or monthly search volume) to feed their users with data. 10 PPC Trends You Can’t Ignore in 2020. *

Make sense of your data with these essential keyword segments


Keywords with low search volume; this can actually help reveal conversion opportunities — remember, long-tail keywords typically have lower search volumes but higher conversion rates. Tracking the cost-per-click of your keywords will also bring you and your PPC team tonnes of valuable insights — you’ll know if you’re holding the top organic spot for an outrageously high CPC keyword. As with search volume, tags for high and low CPC should do you just fine.

How to do keyword research for SEO and beyond

Sprout Social

When conducting keyword research for PPC campaigns, you will need to consider the sections such as cost and CPC. This makes it the perfect all-round keyword research tool–whether it’s for SEO, PPC, eCommerce optimization or social media. You can get access to useful keyword data like search volume, search trends, competition level and CPC for each keyword. Use this to conduct keyword research for your SEO and PPC campaigns.

How to Use Social Media Data to Improve Paid Search Campaigns


Pay-per-click (PPC) has become so technical, that it’s hard to get a leg up as a newbie. Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon. To get a competitive edge, I strongly suggest using data from other sources to inform your PPC strategy. The easiest way to monitor data for PPC campaign improvement is to create Google Alerts for your brand terms.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

High-conversion keywords from the PPC campaigns that the company or its competitors might be running. Long-tail keywords to target featured snippets. Enterprise SEO is challenging.

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10 Almost Instant Responses to Your Google Instant Questions


How does Google Instant affect my PPC strategy? When thinking about the effect Google Instant is having on PPC, it is important to remember that Google is still a business with the main objective of making as much money for its shareholders as possible. The increased competitiveness due to the desire for companies to rank in the top three will most likely lead to higher CPC costs (and more money in Google’s pocket). How will this affect my PPC campaign?

B2B Lead Generation: 26 Strategies For 2019


Nope, not by a long shot. But if you make your opt-in form too long, this will turn your visitors off , and they might just give up halfway through filling in your form. How long is too long? That’s not the point – as long as you manage to strike up a conversation with your lead (whom you’re inviting to be a guest on your podcast), and you get their contact information, you’re good to go. Try Different PPC Ads Platforms. PPC ads can get pretty expensive.

What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

CPC vs. CPM. Cost Per Click (CPC). Cost Per Click (CPC) refers to the model where an amount is paid for each click received, irrespective of the views/impressions. CPC vs. CPM. The two most common pricing models used today, CPC and CPM have distinctive features: CPC.

18 Ways to Guarantee Nobody Misses Your Next Webinar


For instance, you might run a PPC ad on Google for the term “aligning sales and marketing” if you were in charge of marketing our recent webinar with Salesforce to get the word out there and drive attendance. By bidding on such a long tail term like “aligning sales and marketing” you can also keep your CPC costs low, promoting your webinar in a cost effective way. Here at HubSpot, we know a thing or two about webinars.