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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

So what is the best way to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics? Connect this information with CPC (cost per click) and average position for these terms as well. Here are three essential metrics.

PPC 120
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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click. Find unique, long keywords to compete on a budget. Google’s autocomplete, statistics, and keyword planners may help you uncover lucrative long-tail keywords. Think about setting a maximum bid.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

Bid optimization technology has advanced algorithms and data processing capabilities that can accurately calculate the best CPC to maximize campaign performance. QuanticMind is another third-party bid automation software that can also optimize bids when data is scarce, for example in the case of long-tail keywords with few conversions.

PPC 40
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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Predictive modeling is a statistical strategy that has been around for a long time, but with machine learning, it’s possible to create non-linear models using supervised learning. QuanticMind creates scenario models to understand how potential changes in CPC bids can impact clicks and costs.

SEM 40
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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Google Keyword Planner allows you to search for keywords and get their historical search volume statistics or traffic forecasts for specific lists of keywords. Keyword Tool gives you 750+ long-tail keyword suggestions based on the term you search for. This video offers a quick overview. keywordtool.io

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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101
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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. If your business sells to a specific region only, this statistic is important to look at. Think about it.

Adwords 28