How to Get Smart About Retargeting Ads
Sharpspring
AUGUST 17, 2021
A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA). cost-per-mille (CPM), 5.2% That’s why generic ads can be a waste of money; you’re paying for messages that don’t tap into your leads’ buying journeys. Cross-industry averages are $1.03
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