How to Determine a Bidding Strategy for Different Types of Ads
Hubspot
AUGUST 28, 2020
Lowest Cost (Auto Bid). This is a good option if you want more control over the cost. This type of strategy works for the same types of ads as the lowest cost strategy, it's just more manual and gives you more control over your spending. Target Cost. Value Optimization with Minimum Return on Ad Spend (ROAS).
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