What is: eCPM? | Digital advertising metrics
SEPTEMBER 25, 2019
CPM, eCPM, CPC —ah, too many similar-sounding acronyms! Simply put, eCPM stands for effective cost per mille (i.e., thousand impressions) and is calculated regardless of what buying method is used for the campaign. This allows you to translate impressions based on clicks (CPC) or actions (CPA) into one value. The real benefit of eCPM is when you are comparing the value across different buying models, like CPC and CPA. Translating CPC to eCPM.