3 digital marketing KPIs to tie back to your business goals
Choozle
DECEMBER 27, 2018
Measurement: CPA. CPA, or cost-per-acquisition , is a digital advertising measurement that will tell you how many conversions your campaign has gained. Measurement: Win rate and/or CTR (click-through-rate). CTR measures how many times your ad is clicked, divided by the number of times it was shown.
Let's personalize your content