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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

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Only 28% of B2B content marketers report having the technology they need

Martech

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

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It’s not the size of your martech stack, it’s your range of use cases

chiefmartech

They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. Better martech capabilities are strongly correlated with better market performance. Better capabilities, more use cases, better market performance.

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3 Tips to Prepare Your Data for the AI Era

Salesforce Marketing Cloud

It sets the foundation for a platform that can handle large volumes of data, workflows, and users without compromising performance. For example, if an AI system is only provided with data from one source, it may not be able to detect correlations or patterns that exist in other datasets. Williams-Sonoma, Inc.,

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4 Sales Team Weaknesses that Inhibit Revenue Growth

DiscoverOrg

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. Knowledge of the market. Supporting and Partnering with Marketing. To our surprise, not one sales team attribute correlated with a growth rate higher than the overall median.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification? billion in 2019.

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5 Easy Tips for Implementing AI into Your Marketing Mix

Content4Demand

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. Construct an Ontology to Train AI. For AI to properly utilize the structured data and predictive analytics in their ontologies, Earley stated that businesses need to train the AI solutions they implement.