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LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Envy

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Creating Tailored Remarketing Lists with LinkedIn Demographics. This is huge.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Importance: Targeted Marketing: Demographic data helps you understand the specific demographics you are catering to.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit. This is when your sales team makes contact with leads in the second stage of the funnel, when they’re aware of your brand or your category.

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Avoiding The Predictive Analytics #Fail In Demand Generation

ANNUITAS

For predictive analytics to be meaningful, they must identify those factors that are the best indicators of a potential purchase — so it requires drawing correlations in your data between these factors and revenue outcomes. Is it contact-level predictive or account-level predictive? What data is predictive? Buyers buy, not companies.

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2021 Healthcare Reputation Report Correlates Strong Reputation Score With Higher Patient Conversions on Google

Nuvi

Millennials: a massive demographic with the power to influence reputation. Media Contacts: Shelby Valdez. “We’re proud of the work we’ve done with the Reputation platform to gain insights from customer feedback, improve online visibility and help drive access to quality care. Visit reputation.com to learn more. ###. Reputation.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. The goal of the campaign is to get a target contact to click on the call-to-action and request a demo or free trial. These data points may include demographics, point of entry, behavioral data, and more.

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Customer Acquisition, Omnichannel Marketing and Data Quality

Porch Group Media

These events often correlate to an increase in purchasing. This includes transactions, contact details, websites, and data in CRM systems. 3 rd party data is data sourced through vendors such as demographics, contact details, lifestyle info and in-market purchase indicators. Data Quality.