Crimson Marketing

OCTOBER 21, 2014

Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Before you press that publish button, take a look at your content. Pump up your content.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

MAY 18, 2015

Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

JANUARY 23, 2015

All this signals is an interest in your content, and not always from a qualified lead. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them. The problem is Google and other search engines are moving more and more towards personalized search results.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Google Analytics, the most widely used web analytics tool, is free. Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

AUGUST 25, 2015

Page Description – You have a little more room to be liberal with your content here (170 characters including spaces). Change the file path to something that resonates to the Page Title, Page Description, H1 tag and the content. If you cannot make the page flow, then you do not have enough context for a piece of content.

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” “But done right, retargeting (or remarketing, as Google calls it) simply re-engages people who are already familiar with your brand.” ” 2. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JULY 25, 2013

It is often the same people or networks that consistently create fraudulent content. It can be as easy as setting up Google alerts to help keep track of activity. The best way to start your brand protection is to look at other fraudulence cases in your industry. What outlets are used to sell products, in what country, or marketplaces?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MAY 28, 2015

Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc. It helps marketers better predict their next move and target marketing campaigns to meet buyers at the right time with the right content.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

FEBRUARY 9, 2015

” For example, “at Google, lead times for new products are continually shrinking. “Trade-offs abound: specialist agencies have expertise in new digital-content formats and delivery channels, but they aren’t always full-service shops.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Google Analytics can help you in each of these key areas. Lead Generation. Customer Retention.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

SEPTEMBER 10, 2015

Downloading content and digital assets? Mange your IP and keep the follow up to date: your content management system (CMS), the server itself, data and security. . The main areas that constitute good website infrastructure are the website structure, content, tracking and goal setting, and testing. . Is the user buying something?

Landing Pages 100

Landing Pages SEO Marketing Websites Digital Asset Management 100

Crimson Marketing

DECEMBER 9, 2013

Content Creation Simplification. Visual content will take over blogs and social sharing platforms. Differentiated Content. Many companies view LinkedIn as the best place for B2B engagement and interaction, but it’s not always the favorite for content sharing. Google + Is Still In The Game. LeadFormix).

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

AUGUST 16, 2013

Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Graph Search has exciting potential to be your very own version of Google, Yelp, and LinkedIn all rolled into one.”. Focus on your content being smarter. Gain Google Authorship. Try Facebook Graph Search.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

SEPTEMBER 10, 2013

Google Plus - . 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business. 40% of marketers report Google+ is “useful to critical” for business . Key statistics per social media network: LinkedIn - .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

OCTOBER 21, 2013

Create authoritative content people want to read. Google Authorship. All of your authors need Google+ profiles. High volume, low quality content. Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey.

Long Tail Marketing 100

Long Tail Marketing SEO Marketing & Strategy Domain 100