BOP Design

MARCH 17, 2020

While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. Here, I share a few strategies to streamline content creation by crafting an editorial calendar that does all the heavy lifting. This means starting with a big piece of content – maybe a white paper or guide.

SME 64

SME Content Trade Show Case Studies 64

The Mx Group

MAY 9, 2018

While you’re hard at work creating content to connect with people, they’re turning on their ad filters and tuning out “noise.” A recent content engagement report from Harvard Business Review shows that content production is up over 800% but engagement is down 89%. Simply put, it’s hard to reach people with content.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 90

Paper Promotion SME Content 90

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Most SMEs didn't expect to become marketing writers in their professional careers. Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. Know Digital. Think about it.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

WriteSpark

AUGUST 14, 2012

is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. Experienced Freelance Copywriters …. Know how to powerfully convey a story or marketing message. Customer and SME Relationships. The reason?

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. Experienced Freelance Copywriters …. Know how to powerfully convey a story or marketing message. Customer and SME Relationships. The reason?

SME 120

SME Cost Copywriting Work Management 120

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

SmartBug Media

JANUARY 25, 2023

You’ve probably heard the phrase “write what you know” before, but that approach doesn’t quite cut it when you’re crafting inbound marketing content. Buyer personas—fictional representations of the ideal customers and target audience you’re trying to reach with your content—play an essential role in content strategy.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

ClearVoice

NOVEMBER 20, 2018

Check out the opening of my bio: By day, I’m a content manager at a Phoenix marketing agency. By night/weekend, I’m a freelance writer who loves helping companies create great content. Do something similar; start your bio with two or three things that qualify you to write their content. Great idea.

Work Management 78

Work Management SME Sales Qualified Leads High Quality Lead 78

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. Partnering with a journalist is a good idea for both MOFU and BOFU content writing.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. He’s all about writing helpful content and making screwy videos. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

BOP Design

JUNE 24, 2019

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t.

Paid Content 82

Paid Content Cost Work Management Planning 82

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

DivvyHQ

JUNE 8, 2021

One way to do that is by sharing educational content on topics that matter to your followers. Want to be a leader in your industry? This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority. Here's how from guest contributor Jori Hamilton.

Education 138

Education Brand Identity Branding Ad Building 138

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? But generative AI isn’t a magic button you can press to put your content strategy on autopilot. How can marketers leverage generative AI?

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. In this age of content oversaturation, readers are savvier about what they consume and from whom. Content is the soul of any business.

Paid Content 106

Paid Content SME Product Tips 106

Directive Agency

JULY 26, 2016

This helps to ensure your content remains on brand and everything is done as cost effectively as possible. SEO & Content Marketing Consulting Director from Sydney Australia. Do they produce GREAT blog content? I help thought leaders create amazing content. Transparent & happy to share. James Norquay. ~

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76