Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Marketing Qualified Leads 100

Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Add rows, subtract rows.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. A pay-per-click (PPC) platform requires the advertiser to pay whenever visitors click on an ad.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. To run an email campaign successfully, you’ll need a reliable email marketing automation tool. What is a Lead?

eCommerce 76

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 76

Convince & Convert

MAY 4, 2010

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. Change takes time. IT projects.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Single Grain

MAY 11, 2023

It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere. That’s right.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Unbound B2B

JANUARY 17, 2023

Creating a subscription sales strategy requires customer knowledge and market understanding. Content marketing is the leading method to improve your subscription sale. SaaS subscription-based businesses generate more revenue than other business revenue models. The subscription-based businesses can run at cheaper rates.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Directive Agency

JULY 26, 2017

Digital marketing has been run in silos since the beginning of time. The PPC people “do PPC.”. Compartmentalizing your marketing efforts seems like a logical first step, but when your campaigns, activities, and teams don’t talk to each other, you risk jeopardizing results in the process. The SEO people “do SEO.”

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Optinmonster

MARCH 30, 2020

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Launch Marketing

SEPTEMBER 26, 2019

The extensive pre-purchase research buyers conduct today, especially in the B2B space, presents a rich opportunity to meet your “invisible customers” head-on in their explorations through channels such as digital marketing, pertinent content and tailored messaging. Content Marketing. Digital Marketing.

Top of Funnel 48

Top of Funnel Ideal Customer Profiles Practices Product 48

KEO Marketing

JANUARY 27, 2015

This will let marketers provide the most relevant content, when and where a user needs it. Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process. Mobile/Local Growth Continues to Dominate. We will see an increasing shift to a “mobile first” mindset.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Directive Agency

MARCH 15, 2019

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! The landscape for B2B digital marketing is rapidly changing, and not as simple as setting up a Facebook ad that sends users directly to product offerings as you might in a B2C marketing campaign. Let’s get started!

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Convince & Convert

JUNE 11, 2010

We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. But, I’m as excited as Eddie Vedder in a flannel factory about #5. One last thing. is my vote.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! But back to MySpace.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

nDash

FEBRUARY 28, 2020

So much has changed since HubSpot defined inbound marketing in 2006, though. Throughout this paper, we’ll walk through the keys to building out a content creation services division that can help you deliver on your promises to clients. How to structure and price your content services. Better content means a better web.”.

Work Management 59

Work Management Hubspot Marketing Management Service 59

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. 21% response rate. 16 new customers. Dive Deeper: .

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. It is much easier to market things that inspire passion then items with nonchalant users. It is much easier to market things that inspire passion then items with nonchalant users.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Single Grain

MARCH 31, 2022

With the increasing number of businesses in the DeFi market, it has become vital for DeFi companies to effectively promote their brand to stay ahead of the competition. Therefore, it's a good idea to hire a DeFi marketing agency that has the expertise to drive engagement and sales of your financial products.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 52

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Convince & Convert

SEPTEMBER 21, 2010

South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content. There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161