Content Marketing Copywriting SME Storytelling 
Integrated B2B
JULY 28, 2020
When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.
BOP Design
FEBRUARY 24, 2020
Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Storytellers. Adaptability. Know Digital.
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DivvyHQ
JANUARY 19, 2023
If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.
ClearVoice
NOVEMBER 20, 2018
My areas of expertise include: substance abuse; grammar, writing and editing; content marketing and SEO; managing/working with freelance writers; software and technology; and internet and ecommerce. I grew up to become a copywriter with the cold, data-driven heart of a digital marketer. Focus on bringing clients value.
ClearVoice
APRIL 2, 2020
Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME).
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