Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Valasys

MARCH 25, 2019

Agency Stein IAS had been leading the nominations with 17 nomiations in 15 categories and ended up victorious in 3 including ‘Martech team of the year’ with Nuix, ‘Best use of demand generation’ with HSBC and Marc Keating, chief innovation officer of Stein IAS, won the title of ‘Martech visionary of the year.’. List Of Winners.

Marketing Management 40

Marketing Management Demand Generation Agencies B2B Marketing Paid Search Agency 40

Heinz Marketing

MARCH 27, 2023

We look at… it took 10 years or more to get everyone to understand demand generation and how to do that. What are, where do you to consistently outsource things to sort of agencies and consultants? And I have, one of our clients had a problem with Marketo talent. I think second is, things have changed really fast.

Demand Generation Agencies 95

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 95

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. While this summary covers high-level guidelines, it’s important to consult a GDPR expert for details of compliance. Here are some easy guidelines to follow: .

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

LeadSloth

OCTOBER 4, 2009

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. The Marketing Automation Vendors. My specialty is Marketing Automation Consulting, and many of the vendors were attending with a booth. Marketo (booth 6).

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Jackie Walts

MARCH 6, 2019

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. I work with HubSpot, Pardot and Marketo and the interfaces are getting easier and much more similar. New AI tools have made it easier and less expensive and there are more vendors to choose from. Or your competitors.)

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

The Point

FEBRUARY 13, 2013

What are the most important things to look for in a marketing automation vendor? Enhance our demand generation effectiveness by optimizing program spend based on true ROI. Disclaimer: Spear Marketing Group is an Preferred Services Partner of Marketo. Below is my contribution (see Page 71.).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

FEBRUARY 11, 2013

Andrea Wildt, former product director for the marketing product at Salesforce.com, had been working with Roan Bear, an expert Salesforce consultant, on a project where a client wanted to get an accurate tracking of the marketing impact on their revenue. It was the third time they had worked on such a request.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

ClearVoice

NOVEMBER 2, 2018

Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Sponsor: Converge Consulting. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.” Specifically the convergence of branding and demand generation. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. ” So that tie together. So Matt really it’s up to you.

Work Management 93

Work Management Marketing Management Budget Programs Marketing Budget 93

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering. Demand Generation Tactics and Techniques. A quality website is vital for generating demand.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Adobe Experience Cloud Blog

JUNE 2, 2014

The moral of the story is that targeting the right audience with the right message drives success. This is essentially the STP (Segmenting, Targeting and Positioning) process covered in Marketing 101. Or more accurately, it represents the segmentation and targeting aspects of STP.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). This variability occurs even when two different companies use the marketing automation vendor. The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. After working his way up to running global programs for huge companies like Citrix and OpenText, Hansford decided to give consulting a shot. What’s step one?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Nurture leads long-term with targeted, qualified prospects. It is not uncommon for a prospect to read a vendor's blog for 6 months or even longer before engaging that vendor, or for a lead to require seven or eight marketing touches before being sales ready. Build a strong permission marketing asset like a trusted blog.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

ClickZ

APRIL 15, 2020

30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded Marketo in 2005. In 2005, he co-founded Marketo with Phil Fernandez and subsequently co-founded Engagio in 2015. A key challenge for Miller in developing Marketo was the traditional difficulty of buying martech as a capital investment.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

thePoint

MAY 25, 2018

The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category. Yes, most marketing consultants will understand “branding” as an exercise and “how” to go about marketing, creative, media, etc.,

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Heinz Marketing

JUNE 10, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Gift options include: Cameo videos, Sendoso Experience (events/virtual events), Sendoso Choice (curate bundles of 2-4 egifts), eGifts, handwritten notes, Sendoso Direct (gifts from network of locally-owned vendors), gifts from Amazon, and branded swag.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Budget Programs 124

The Point

APRIL 16, 2014

I was interviewed by TrustRadius barely two months ago, and it’s a sign of just how fast things change in marketing automation that in those few short weeks, three significant developments occurred: • IBM acquired Silverpop , removing yet another independent vendor from the landscape. Marketo announced an open ecosystem platform strategy. •

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. The list is endless (and sorry for leaving out your favorite author). A Marketo study found that just 22% of sales qualified leads convert into closed-won business. Sales methodology vendors believe improved sales training will make a big difference.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

JULY 3, 2008

My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. The list is endless (and sorry for leaving out your favorite author). A Marketo study found that just 22% of sales qualified leads convert into closed-won business. Sales methodology vendors believe improved sales training will make a big difference.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Manager, Inbound Marketing, Marketo. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Rebel Brown's blog Phoenix Rising. Mac McIntosh's Bio.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

APRIL 25, 2014

That’s why most marketers rely on their calendars – in fact, in a recent report we ran at Marketo , we found that nearly 70% of marketers say marketing calendars are “extremely” or “quite” important, and only 13% said that they didn’t use a marketing calendar. Modern Marketing'

Planning 48

Planning Marketing Automation Services Budget Programs Marketo 48

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Meghan Biro. MeghanMBiro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Meghan Biro. MeghanMBiro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Directive Agency

OCTOBER 7, 2019

Sonya Hansen is the director of demand generation at Matillion , a team that delivers technology that helps companies exploit their data in the Cloud. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. What does a quality lead look like to you?

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

PathFactory

SEPTEMBER 19, 2018

Kim Roman , Senior Principal Consultant at Oracle Marketing Cloud. Jen Rios , Senior Manager of Demand Generation at Invoca. Kim : What I’ve been focussing on with a lot of clients is looking at behaviors and who the individual is and then really targeting a personalized message to them at the right time.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

Metadata

MARCH 18, 2021

Then I went to London to do consulting. And we’re like, “No, it shouldn’t have analytics and email built into it, because there’s an entire category read that is specifically targeted toward that.” Gil Allouche: Tar Tap become Marketo, right, eventually? I grew up in Marseilles South of France.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Here is our list, which is organized alphabetically and not in any order of importance. Target customers. Target customers. Click here to download!

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Marketing Automation Services Enterprise Management Work Management Marketing Management 117