vendor 
Webbiquity
OCTOBER 16, 2018
It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Even a glossy multi-page flyer may not get much more than a few seconds of attention. Banner ads?
Brandpoint
JULY 26, 2019
You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!
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Biznology
JULY 7, 2020
It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. Pump up your omni-channel marketing. Your existing client conference calendar can be converted to virtual. What’s to be done? But now—we need workarounds.
Content4Demand
MARCH 25, 2021
Research results from SuperOffice support the notion that B2B buyers are doing their own research and are well along the buyer’s journey before they actually want to speak to vendors. More than half (57%) of buyer decisions are made before buyers ever speak to a vendor, according to Flume, a sales training company.
Conversica
JULY 31, 2019
With SummitSync’s conference and trade show intelligence paired with automated lead engagement through Conversica’s AI Assistants, brands will be able to drive higher quality sales meetings and convert more prospects to customers like never before.
Heinz Marketing
APRIL 4, 2022
Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. Dana : Sure.
Webbiquity
SEPTEMBER 12, 2023
While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. That’s the core message from The State of In-Person B2B Conferences report from Bizzabo.
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