chiefmartech

APRIL 5, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Conductor

MAY 21, 2019

Another C3 is in the books – and it was our biggest, best organic marketing conference yet. And we dropped our new multi-channel content measurement capabilities. Introducing multi-channel content measurement into Conductor. Humanizing Marketing Together: The C3 2019 Slack Channel. Thank you @Conductor.

Conference 69

Conference Work Management Marketing Management Advertising Agencies 69

Adobe Experience Cloud Blog

AUGUST 17, 2012

by Jessica Langensand Do you have a marketing presence across multiple channels? Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be. The conference opened with Robert Brosnan, Forrester’s Sr.

Multi-Channel 48

Multi-Channel Conference Advertising Channels Planning 48

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google claims these can be fully functional in a manner of weeks, versus multi-month or longer chatbot deployments.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

Conference 94

Conference Planning Content Marketing Content 94

Martech

FEBRUARY 6, 2024

Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. If anyone attends a marketing conference this year that isn’t phygital (through apps, smart badges and interactive screens) let us know.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. Pump up your omni-channel marketing. Your existing client conference calendar can be converted to virtual. What’s to be done? But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. Most live event production platforms have this capability built in. The Launch.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Schiele is a past speaker at The MarTech Conference , a contributor to Search Engine Land and Head of Paid Acquisition at Jordan Digital Marketing.

Lead Gen 98

Lead Gen Paid Content Social Media Sales Qualified Leads 98

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. The Invoca team is excited to be a sponsor of Vidyard’s Ignite Conference 2014. The post 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness appeared first on Vidyard.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Martech

JANUARY 6, 2023

Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. Talk at its Unboxed conference celebrated its clean room capabilities. Dig deeper: Why we care about data clean rooms. ” Clean rooms expanding across RMNs.

Multi-Touch Attribution 103

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 103

distribion

FEBRUARY 15, 2017

We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. See you at the show.

Distribution 46

Distribution Conference Marketing Automation Services Multi-Channel 46

Martech

MARCH 21, 2022

Today’s ever-expanding, multi-channel digital environment makes it much harder to attribute value to countless touchpoints with confidence. Whether a first-touch, last-touch or multi-touch model is used, measurement is possible; which, in turn, makes predicting future success possible. but “What’s working now?”

Multi-Touch Attribution 88

Multi-Touch Attribution Multi-Channel Buying Cycle Forrester 88

Webbiquity

FEBRUARY 17, 2022

Any business can easily create attention-grabbing multi-media posts; there’s no need to create boring announcements or status updates. If you’re producing any kind of video content, you’ll need a YouTube channel. Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Even a glossy multi-page flyer may not get much more than a few seconds of attention. Banner ads? .”

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

DECEMBER 20, 2023

Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? Online Marketing Made Easy With Amy Porterfield Host Amy Porterfield went from working in the corporate world to running a multi-million dollar online business and becoming a New York Times best-selling author.

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Channel distribution.

Marketing Automation Services 91

Marketing Automation Services Work Management CMS Development Marketing Management 91

Martech

JUNE 22, 2022

At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. ” Movable Ink activates data insights to generate multi-channel creative content. Vivek Sharma. It’s called Da Vinci.

Campaigns 104

Campaigns Work Management Multi-Channel Marketing Management 104

Biznology

NOVEMBER 27, 2018

This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. But I think what you’re really asking about is what we usually call multi-channel marketing. Are trade shows and conferences still an important part of the marketing mix? Yes, they are.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Webbiquity

APRIL 18, 2019

These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). Corporate events can be arduous and time-consuming to plan and manage, especially for large, multi-day conferences. Be creative.

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Marketing Insider Group

MAY 5, 2021

Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing. Keep open lines of communication among teams and colleagues by creating group chats, holding regular video conferences, using Slack channels, etc. Many events require registration or payment to attend.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Zoominfo

APRIL 16, 2022

Reps now had to compete for limited attention using fewer channels — no trade shows and conferences — and contend with more competition in the channels that remained, primarily phone calls and emails. These figures suggest that today’s SDRs cannot rely on one or two traditional channels to keep building their sales pipeline.

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Biznology

NOVEMBER 27, 2018

This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. But I think what you’re really asking about is what we usually call multi-channel marketing. Are trade shows and conferences still an important part of the marketing mix? Yes, they are.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

DiscoverOrg

MARCH 25, 2019

Direct mail is a key part of a multi-touch marketing campaign. Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! The direct mail channel outperformed other channels by 42%!

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

SpotMe Blog

MARCH 23, 2022

In addition to bypassing business meeting restrictions , companies are now realizing the many cost-effective benefits of hosting video conferences and virtual events. Most of the top-rated video conferencing platforms now offer full end-to-end encryption, multi-factor authentication, and audit reports to keep user data private.

Marketing AI 52

Marketing AI Trends Video Marketing Webinar Metrics 52

Madison Logic

AUGUST 15, 2022

With Madison Logic, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The company’s appearance on the Inc. The world’s most trusted business-media brand, Inc.

Account Based Marketing 52

Account Based Marketing Multi-Channel Paid Search Agency Peer-to-peer 52

Strategic-IC

NOVEMBER 22, 2023

Both programs employed a multi-channel approach to increase brand awareness and communicate the new value proposition. Note : Data correct at the time of strategiabm and BlueBotics’ presentation at the 2022 Global ABM Conference. The One-to-few program focused on driving sales conversations and pipeline growth.

Account Based Marketing 62

Account Based Marketing ABM Paid Search Agency Multi-Channel 62

Lake One

JULY 27, 2023

HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. For example, say you design a multi-part nurture campaign that encourages prospects to download your new white paper. how many people completed the form).

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Marketing Insider Group

DECEMBER 21, 2020

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Makes sense.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Brightedge

JUNE 15, 2023

The recent Google I/O developer conference was a testament to this, revealing a host of AI-driven tools and initiatives set to reshape the future of Search Engine Optimization (SEO). Google Maps and Immersive Views: The introduction of multi-search near me and immersive views aims to optimize user experience and enhance user engagement.

SEO 59

SEO Google Generation Multi-Channel 59

Only B2B

FEBRUARY 23, 2022

Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. Engagements on social media, email, conferences, and so on should come before a phone call. A Multi-Faceted Influencer Marketing Strategy. Must Read: B2B Lead Generation 101.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Biznology

AUGUST 29, 2019

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange , held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. Call it “gate lite.”

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

LeadSquared

NOVEMBER 30, 2020

If you noticed, these brands did not advertise only on a particular channel. They used blog posts, social media posts, video conferences, along with traditional TV ads and billboards. However, the catch is – marketing efforts are successful when they target the customers on the platforms/ channels where they are most active.

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Content4Demand

NOVEMBER 8, 2018

The real challenge is that buyers use so many different channels now that we need to be active in all of them. Some marketing leaders even believe WeChat is a harbinger of tomorrow’s multi-purpose B2B social media platform. The first ever WeChat Mini Games developers’ conference is being held this month in San Francisco.)

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

ANNUITAS

MARCH 4, 2020

In fact, the team at the Growth Marketing Conference is still packing people in each year anticipating more than 2,000 attendees this year, according to the latest Sponsorship Prospectus. Orchestrating buyer/customer interactions multi-channel: Too often Growth Marketers focus in on social and web channels.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247