Delivra

OCTOBER 9, 2018

With so much at stake, marketing automation has become a critical tool to ensure that you’re delivering personalized messaging to each of your subscribers—delivering them at just the right time in the right format to ensure that you’re increasing the likelihood that you get their attention. It’s a common courtesy to say thanks.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

Vidyard

MARCH 15, 2021

And Marketing automation provider Act-On, found that personalizing its videos resulted in more recipients actually viewing the content. In turn, it led to a 231% jump in page views and an 88% increase in eBook downloads over the previous campaign. ABM and Sales Running an ABM program?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Tweets comms news, conference deals and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. RELATED: A Marketer’s Guide to Sales Enablement [eBook]. ” SPEAKER: Greg Munster, Sr.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

MAY 29, 2009

They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Why not use it to increase even more the membership base? Reply Raphael Honkanen says: February 2, 2010 at 1:31 pm Very good text. United States License. United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Content Standard

APRIL 22, 2015

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. met at a conference, downloaded a gated asset on our site, or replied to an email). Web: form completions (as for webinars or eBooks), views, clicks, social shares.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Delivra

SEPTEMBER 27, 2018

More than likely, you’ve already jumped on the personalization train. It’s considered the leading priority of marketers in the industry for 2018, and customers expect it. Make split testing a regular practice with your marketing efforts. Attend a conference? Contact us for a demo of Delivra’s marketing platform.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Terminus

MARCH 26, 2020

One quick win is to move some dollars from your event marketing budget to digital channels. We’re talking smart, efficient, intentional targeted advertising (see our new ebook for more!) Don’t spray and pray. that ensures you reach your most important customers and keeps your brand top of mind. Create Engaging Video Content.

Marketing Budget 26

Marketing Budget Marketing Automation Services Tips Demand Generation 26

Hubspot

MARCH 12, 2018

If you sell sales training services, recommend a product like HubSpot’s free email tracking tool. Have you ever dreamed of having an industry conference at a ski resort? Someone in your organization had told them conference room booking is a real challenge. Your ebook on the topic was even better. Offer help.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

SEPTEMBER 27, 2012

Well, if you don't have any email workflows set up, then your answer is probably the latter -- which also means you're missing out on some big opportunities to leverage, engage, and nurture all the people in your marketing database. If you hadn't already guessed, email workflows need to be set up using a marketing automation tool.

Lead Ranking 28

Lead Ranking Automation Top of Funnel Marketing Automation Services 28

Sword and the Script | B2B

NOVEMBER 29, 2022

Just 40% have a content marketing strategy. A paltry 40% of respondents have a documented content marketing strategy. Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? Or ebook marketing.

Paid Content 82

Paid Content B2B Marketing Paid Search Agency Content Marketing 82

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

NetLine

AUGUST 2, 2023

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The Mx Group

AUGUST 1, 2018

Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Marketo’s blog provides a wealth of information on marketing automation topics, tips and trends. Marketers can also enroll in CMI’s Content Marketing University for deeper training in content marketing.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Valasys

DECEMBER 2, 2019

There are in-built management tools to help organizations & tracking of marketing campaigns. Marketo has several blogs to provide a wealth of information on an array of topics such as marketing, automation trends, topics and trends and much more. The website also provides live online info on conferences & events.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. It’s especially useful for events like conferences. B2B Marketing. Email Marketing.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

OCTOBER 27, 2011

You always know the event hashtag, and you livetweet from conferences. You’ve trained your sales team to use lead intelligence to time their sales calls better. In casual conversation you've said, "That would make a great ebook," or "I'm doing a webinar on that." ( Tweet this! ). And you compete for them. Tweet this! ).

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28

Anteriad

APRIL 25, 2023

It’s usually free, and it’s effective because it’s the most honest form of marketing available. EBook An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. Email marketing Marketing a message to a group of customers, or potential customers, using email.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

It’s usually free, and it’s effective because it’s the most honest form of marketing available. EBook An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. Email marketing Marketing a message to a group of customers, or potential customers, using email.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

TrustRadius Marketing

NOVEMBER 2, 2022

Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience because this is disrupting entire industries. on-site, online, and on-demand end-user training.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

ClearVoice

DECEMBER 10, 2018

Traditional lead generation for both B2C and B2B marketing involves a lot of advertising and calls-to-action, such as “download this ebook,” to capture the lead for a sales follow-up. I’ve done several bot-building trainings with this real estate agent bot example. Using chatbots to generate leads. Enter chatbots.

Marketing AI 100

Marketing AI Facebook Ad Building Marketing Automation Services 100

Moz

JANUARY 17, 2021

Marketing teams know the benefits of automating processes: smoother workflow, faster processing time, and time funneled into creativity instead of repetitive tasks. But automating your email marketing also helps to generate B2B sales leads. eBooks, white papers, and webinars make for great gated content.

Sales Qualified Leads 65

Sales Qualified Leads B2B Sales Sales Leads High Quality Lead 65

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 Security Awareness Training. KnowBe4 is a security awareness training and simulated phishing platform used by more than 50,000 organizations around the globe. 1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. LEARN MORE. Broadvoice Benefits: 100% SLA.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 Security Awareness Training. KnowBe4 is a security awareness training and simulated phishing platform used by more than 50,000 organizations around the globe. 1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. LEARN MORE. user experience services.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 Security Awareness Training. KnowBe4 is a security awareness training and simulated phishing platform used by more than 50,000 organizations around the globe. 1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. LEARN MORE. Broadvoice Benefits: 100% SLA.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). If your marketing is broken, marketing automation just gets you to the wrong place more reliably.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

chiefmartech

MARCH 14, 2017

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47