6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

OCTOBER 29, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. based Dennis Publishing, at our recent MarTech conference. Understanding buyer intent . Read more here.

Top of Funnel 114

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 114

DemandBase

MARCH 23, 2020

All conferences and field events are canceled. Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals? Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Leadspace

NOVEMBER 6, 2019

Luckily, many industry groups and conferences have helped us do that recently with their awards programs — and at Leadspace we’re loving every minute of it, as we see our customers continue to be recognized for their amazing work and innovation! Leadspace customers Microsoft won their award in the “Marketing Operations” category.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. NLP-powered Intent Intel.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Heinz Marketing

OCTOBER 24, 2022

You could do things like… So, I think of 6sense as an example and how you can pull in intent data. If I know that Matt has a high intent to buy, he’s on the website, he’s paying a lot of attention, he’s highly engaged, shouldn’t I surface that? Hand-Raiser like ours is, right? They prefer the text.

Marketing Automation Services 43

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 43

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Terminus

APRIL 30, 2019

It goes deeper than top-level insights and often requires the assistance of third-party data providers. Gathering account intelligence typically involves a four-pronged approach of Fit, Intent, Relationship, and Engagement (FIRE) data, which will be outlined in more detail later on. Intent Data.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

Terminus

DECEMBER 15, 2017

Get Data-Driven with Fit + Intent + Engagement. Intent Signals. If you use predictive technology, you can easily segment your target accounts by unique criteria such as buying intent. How Attivio Used Intent Data to Triple Account Engagement. . Firmographics. Event Attendees.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . Recent intent topics. Combining keywords into clusters to catch new surges in intent quickly. Ride the Wave.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SmartBug Media

DECEMBER 12, 2019

ZoomInfo offers an all-in-one solution to support sales, marketing, and enterprise needs with the data and technology necessary to create cohesive go-to-market strategies. Its capabilities include: Complex organizational charts with intent data reports and buying scoops reported by researchers.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

SalesIntel

APRIL 11, 2024

Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market. Behavioral Insight with Intent Data: SalesIntel can monitor prospect activity, including website visits, social media engagements, and content downloads.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market. Behavioral Insight with Intent Data: SalesIntel can monitor prospect activity, including website visits, social media engagements, and content downloads.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Engagio

JUNE 2, 2020

Here are three advanced ABM tactics to help you hit your numbers today: Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers Achieving Personalization at Scale by Balancing Automation and Human Interaction Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Content4Demand

FEBRUARY 11, 2020

There’s much more than gorgeous surroundings and luxurious amenities at the year’s best B2B marketing conference. Marketers must be able to capture, interpret and respond to buying behavior and signals in real time to deliver an optimal buyer and customer experience. Kick off the first night with fireworks and welcome festivities.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Choozle

JANUARY 20, 2020

By targeting locations using IP address targetings–such as industry conferences, an office location, or trade shows–B2B marketers can leverage data to reach potential customers. Customer data is the single most valuable asset to a B2B marketer. This data includes the number of employees, revenue, and industry.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84