article thumbnail

10 social media reports to help showcase your expertise in 2021

Sprout Social

Tag Report. With tags, social teams can track a product launch campaign and communicate those insights back to their product teams. Sprout’s Tag Report allows users to isolate both inbound and outbound content they want to track by type. Sent Messages Impressions. Key metrics to look for: Organic and Paid Engagements by network.

article thumbnail

Is Content Marketing the New PR?

LeadSloth

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. This is a very rough comparison, and it’s easy to come up with objections. I came up with two low-fi sketches.

PR 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Ways to Use Testimonials to Generate Leads

Leading Results Rambings

As a consumer, we don’t want to be the first to purchase or reply to an offer, so seeing that someone else has had success with you allows your prospect to mentally move down their checklist of comparisons and options. 3: Create a public relations activity based on the testimonial. Then tag the video like crazy.

article thumbnail

The most important social media metrics to track

Sprout Social

To meet this goal, you decide to run a campaign that will include ads, product tags and influencers. This means customized graphs and comparisons to a previous date range are all easily accessible to you and easy to surface up to team leaders and executives. For example, increasing conversions from social by 25% in a three-month span.

article thumbnail

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Excel Template for vendor comparison: you can download and use my template as a starting point. Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. You get the point. Click here for tips from the Effective Marketer Blog Hello there! United States License.

article thumbnail

How do I improve our online reputation?

Biznology

If improving your online reputation is just another quick-fix manipulation tactic rather than a real "heart change" for your business, it will inevitably backfire, and the reviews you then get will make the ones you hate now pale in comparison. because you can only fake sincerity once.

article thumbnail

are you paid enough? new salary survey released

The Effective Marketer

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.