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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.

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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

If you haven’t seen it already, check out our latest 30/30: 30 Mins on the Last 30 Days in Search, Social and Content webinar posted on January 30th, 2020. Google has “de-duplicated” the snippet and the first result, meaning people with dual rankings at the top of a page don’t have a dual ranking anymore. See you in 30 days!

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7 Ways to Improve Your Lead Management Process

Zoominfo

Companies with mature lead generation and management practices have a 9.3% Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. For example, the information you must gather from a person who visits a free trial page may be different than the information you must gather from a webinar attendee.

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7 Ways to Improve Your Lead Management Process

Zoominfo

Companies with mature lead generation and management practices have a 9.3% Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. For example, the information you must gather from a person who visits a free trial page may be different than the information you must gather from a webinar attendee.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. If this is the case, chances are that you need to depend on live events, emails, and co-sponsored webinars and so on. Creating a demand generation plan which is successful is not easy.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Every company now uses a collection of cloud-based apps to run nearly every facet of their business. Webinar production. Data cleaning and de-duplication. Account-based marketing tools.

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How to Sell a Product Without Sounding Salesy

ConvertKit

I think we can all agree that gets tiresome after the 100th duplicate email! Did someone align themselves with a company and you felt they did so only for monetary gain? The best way to do that is to always ‘de-jargon’ your language around affiliate marketing so that your audience will understand it.

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