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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

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What brands need to know before celebrating Black History Month 2021

Sprout Social

If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. There’s a fine line separating appreciation and appropriation, and companies that cross that line risk backlash from the very communities they seek to uplift.

Branding 129
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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. Not to mention, it’s more data-driven than ever before and ROI matters more. At first, “customer experience” meant websites.

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9 Content Studio Examples to Prove It Can (and Often Should) Be Done In-House

Content Standard

We could tell you all about the other, exciting new possibilities feasible in launching an internal content studio—the kind that does much of the brand storytelling work traditionally assigned to creative agencies. In November, 2016, bathroom appliance manufacturing company Kohler faced this very test—and the answer was yes. ” Why?

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Your Guide (With Examples) To Creating Easy Brand Videos Consistently

Magisto

I’m Cindy – Social Media Manager & Head of Community here at Magisto. it stays locked in and ready for you use again and again. Hello and welcome to our blog! Today I’m going to walk you through the steps for you to kick-start your branded video strategy. Hello – brand marketing win!

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Your Guide (With Examples) To Creating Easy Brand Videos Consistently

Magisto

I’m Cindy – Social Media Manager & Head of Community here at Magisto. it stays locked in and ready for you use again and again. Hello and welcome to our blog! Today I’m going to walk you through the steps for you to kick-start your branded video strategy. Hello – brand marketing win!

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Your Guide (With Examples) To Creating Easy Brand Videos Consistently

Magisto

I’m Cindy – Social Media Manager & Head of Community here at Magisto. it stays locked in and ready for you use again and again. Hello and welcome to our blog! Today I’m going to walk you through the steps for you to kick-start your branded video strategy. Hello – brand marketing win!