Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 19, 2010

Some suggest the funnel is obsolete, one of my favorites is Barbra Gago’s “hourglass&# that suggests we start with the community to drive customer evangelists. I also like Adam Needles “Buyers 2.0″ Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

AUGUST 24, 2010

However for it to work successfully, the intentions must be to add value to the community. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. Copyright Violation. Slide 1: New Communication Technologies and Work Literacy for the 21st Century Knowledge Worker Slide 2: Purpose of Presentation ï?®

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

DECEMBER 16, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. And great point about younger generations Click here to cancel reply. Share your thoughts, post a comment.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. And great point about younger generations Click here to cancel reply. Share your thoughts, post a comment.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 1, 2010

We didn’t call it social or community but that’s what it was. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. You could backdate this article 10 years.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community. Copyright © 2010 Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

This is “social proof” and is how you begin to build a community around your business blog. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Buzz Marketing for Technology

JULY 24, 2008

Create communities - The World Bank uses electronic bulletin boards focussed around relevant topics, but which cut across organizational boundaries; 7. Show public recognition - Harris has its “wall of fame&# a gallery of pictures of employees who have excelled at knowledge sharing; 5. Announcements. benchmarking. burger king.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Marketing Insider Group

JULY 29, 2010

And so I am often asked why I tweet, why I blog and why I participate in both online and offline social communities and events. A company brand is directly impacted by the voice of its employees, along with customers, partners and the larger community and ecosystem in which it participates. So what are you waiting for?

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 10, 2010

In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And direct marketers are feeling compelled to jump into the fray. Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And direct marketers are feeling compelled to jump into the fray. Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Industrial Marketing Today

OCTOBER 26, 2009

It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

OCTOBER 9, 2012

Second, your blog is an asset that introduces you as a thought leader -- it will help you earn people’s trust and stay top of mind for many in your community. In these environments, one’s community can make editorial decisions by endorsing stories. 4) Copyright. What a concept!”.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Buzz Marketing for Technology

JUNE 27, 2008

TREND #7 Finding Courses Will Be More Important Than Creating Courses l Since there will be an explosion of community- developed courseware, campuses will focus on organizing a taxonomy to help users find learning content. Corporate Policies on Web 2.0. What we can learn from Linkedin. and community building.

Web 2.0 100

Web 2.0 Wiki Copyright Peer-to-peer 100

Marketing Insider Group

JUNE 4, 2010

Additionally, we’re finding that some really good documentation comes (via social media) from the customer community, not from the subject-matter experts who work for the company. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. All rights reserved.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Industrial Marketing Today

AUGUST 24, 2010

Use social media judiciously to increase name recognition, drive traffic and build a community. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60